“You must use all the tools available when selecting your new bull - clearly defining your breeding objectives is critical, and then making sure those objectives line up with your breeder of choice is equally as important.
“At Gold Creek we endeavour to present buyers with as much information as possible to assist with this process,” Sanson said.
“All of our bulls go through a rigorous testing process to be selected in the catalogue - ensuring that everything that can be measured, is measured.
“This helps to ensure the bulls are true to label and perform exactly how you expect them to when they get home.
“The potential gains from hybrid vigour are massive and hard to overlook.
“It has been well documented (and proven) through trials in the USA of performance gains up to 23 per cent.
“When most maternal herds could potentially select their replacements from two age groups and use terminal sires over the rest of the herd to take advantage of these gains at no extra cost to the business – this is the biggest free lunch going.”
