NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Geoffrey Miller: Can Jacinda Ardern's star power save New Zealand's free trade deal with the EU?

By Geoffrey Miller / Democracy Project
Other·
26 Jun, 2022 11:41 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jacinda Ardern is about to scatter stardust over Brussels. Photo / Mark Mitchell

Jacinda Ardern is about to scatter stardust over Brussels. Photo / Mark Mitchell

Opinion

Jacinda Ardern will need to deploy every aspect of her star power if she is to have any hope of rescuing New Zealand's faltering free trade negotiations with the European Union (EU).

The Prime Minister has branded each of her four foreign trips so far this year as 'trade missions' – and the labelling will certainly ring true on her visit to Brussels this week.

On Thursday, Ardern will hold direct talks with Ursula von der Leyen, the President of the European Commission. The former German defence minister has become a familiar face on New Zealand television screens over the past few months, thanks to her repeated announcements on the EU's support for Ukraine.

Happy to speak to @jacindaardern

We discussed the need to step up climate action ahead of @COP26.

Looking forward to meeting later in November to move forward on 🇪🇺🇳🇿 relations, including a #FreeTradeAgreement pic.twitter.com/jurlGIu6CL

— Ursula von der Leyen (@vonderleyen) September 24, 2021

Unfortunately for Ardern, however, von der Leyen is more of a figurehead who can only serve as a go-between in the negotiations with the EU's 27 member states.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

And when it comes to New Zealand's key agricultural exports, the prospects for a favourable deal are bleak.

Malcolm Bailey, the chairman of the Dairy Companies Association of New Zealand, says the EU is 'doubling-down on keeping its market almost entirely shut to New Zealand dairy exporters'.

The EU's initial market offer to New Zealand, leaked in 2020, included an export quota of just 1500 tonnes of cheese annually – and just 600 tonnes of butter.

The final agreement will no doubt bring some improvement on this low-ball offer, but probably not much.

Advertisement
Advertise with NZME.

Ardern might have hoped that the major foreign policy shifts taken by New Zealand since Russia's invasion of Ukraine in February would have had some impact on the EU's approach to trade deals with Western partners outside the bloc.

After all, the talk at every post-Ukraine meeting of Western leaders is now of solidarity and unity.

And New Zealand has undoubtedly made major, EU-friendly shifts to its foreign policy since February.

Ardern performed an historic U-turn on the principle of autonomous sanctions by passing the Russia Sanctions Act in March, before making equally symbolic defensive and lethal aid commitments to Ukraine – and even deploying a small number of New Zealand troops to Europe.

Of course, there was never any formal indication or even a suggestion that New Zealand's support for Ukraine was part of any quid pro quo.

New Zealanders were as shocked as anyone by the brutality of Vladimir Putin's invasion and calls for Wellington to do more to help Kyiv came just as much from domestic sources as from international ones.

Nevertheless, the idea that New Zealand's alignment with the EU's position on Ukraine could have an impact on the free trade agreement (FTA) has always lingered below the surface.

In March, the EU's ambassador to New Zealand, Nina Obermaier, told a Parliamentary select committee: "I am certain that the current situation is very much on everybody's minds and that definitely will have an impact on how quickly we can conclude."

More recently, Obermaier – who is travelling to Brussels with Ardern – said the EU-NZ free trade deal would be an 'important signal', remarking that "the appetite to conclude trade agreements in a context where the global rules-based order is under threat has only become stronger".

For New Zealand, a solid free trade agreement with the EU is more than just a 'nice to have'.

Advertisement
Advertise with NZME.

By moving New Zealand closer to the West over recent months – whether by design or simply by virtue of circumstance – Jacinda Ardern has arguably exposed New Zealand to greater geopolitical risk.

The news that New Zealand has signed up to a new US-led grouping that also includes Australia, Japan and the United Kingdom – 'Partners in the Blue Pacific' (PBP) – demonstrates once more how Wellington is drifting towards the West.

The problem is that while New Zealand is increasingly backing the West, the West is not fully backing New Zealand.

Neither the EU, nor the US are supporting their rhetoric of solidarity and unity with the economic deals New Zealand would need to have a true alternative to China.

Across the Atlantic, the US's new Indo-Pacific Economic Framework (IPEF) may bring some smaller benefits – and could eventually become something bigger – but even the White House admits that it is "not a traditional free trade agreement".

Only the United Kingdom seems to have fully grasped the concept that New Zealand needs a trade lifeline. New Zealand was pleasantly surprised by the gold-plated FTA that it secured with the UK last year – a deal that the UK itself predicted could reduce its own GDP – which could only be explained by geopolitics.

Advertisement
Advertise with NZME.

Of course, Joe Biden and Ursula von der Leyen might well argue that direct comparisons with the UK are unfair.

If it were up to them personally, they would probably happily sign off on a trade deal with New Zealand – population five million – as a small geopolitical price to pay for getting another Western country on side.

Biden can only sign off on what a protectionist Congress permits (in other words, very little), while von der Leyen has the near-impossible task of balancing the interests of 27 EU member states.

By contrast, for all his weakened personal political capital, Boris Johnson still has the numbers to easily push the UK's free trade deal with New Zealand through the House of Commons.

Jacinda Ardern is about to scatter stardust over Brussels.

But it could all be in vain.

Advertisement
Advertise with NZME.

Geoffrey Miller is the Democracy Project's international analyst and writes on current New Zealand foreign policy and related geopolitical issues. He has lived in Germany and the Middle East and is a learner of Arabic and Russian.

The article was first published in The Democracy Project NZ.

Save

    Share this article

Latest from New Zealand

Opinion

Opinion: We are one bad rainstorm away from disaster

29 Jun 06:00 PM
Premium
New Zealand

High-profile Tauranga retail site sold for $18.6m to local investors

29 Jun 06:00 PM
New Zealand

The first tamariki to enter the West Auckland Creative Hub

Engage and explore one of the most remote places on Earth in comfort and style

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Opinion: We are one bad rainstorm away from disaster

Opinion: We are one bad rainstorm away from disaster

29 Jun 06:00 PM

Slash and sediment from logging are major issues in steep hill forestry.

Premium
High-profile Tauranga retail site sold for $18.6m to local investors

High-profile Tauranga retail site sold for $18.6m to local investors

29 Jun 06:00 PM
The first tamariki to enter the West Auckland Creative Hub

The first tamariki to enter the West Auckland Creative Hub

Premium
Oranga Tamariki service provider 'struggling' with funding cuts

Oranga Tamariki service provider 'struggling' with funding cuts

29 Jun 05:00 PM
There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently
sponsored

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search