NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Opinion
Home / New Zealand

Flighting fly-tipping: Are free dumps and tyre rebates the answer? – Dr Jacqueline Rowarth

Jacqueline Rowarth
Opinion by
Jacqueline Rowarth
Adjunct Professor Lincoln University·The Country·
15 Dec, 2025 12:57 AM5 mins to read
Adjunct Professor Lincoln University, farmer-elected director of DairyNZ and Ravensdown, and member of the Scientific Council of the World Farmers’ Organisation.

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Fly-tipping is a constant battle in New Zealand. Photo / Bevan Conley

Fly-tipping is a constant battle in New Zealand. Photo / Bevan Conley

THE FACTS

  • Waikato District Council receives more than 740 rubbish removal requests each year.
  • Suggestions include free dumping and 24-hour access to encourage proper waste disposal and reduce fly-tipping.
  • England’s local authorities handled 1.15 million fly-tipping cases last year, up 6%, with 60% involving household waste.

Christmas is coming; the geese are getting fat, as are the turkeys and chickens.

The steaks, sausages and hams are already underway.

Growers are ensuring the potatoes and peas are perfect.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The orchardists are prepping the stonefruit and the market gardeners have salad and strawberries of considerable lusciousness.

Also, the farmers and growers are preparing the countryside.

Silage bales are receiving red hats, smiles and, in some cases, being turned into snowmen. Some have received antlers and red noses.

In other “installations”, they are the launching or landing pads for reindeer and Santa’s sleigh.

Advertisement
Advertise with NZME.

Creativity and humour in farm art combine to make the drive-past more amusing.

Road edges and rest areas are receiving attention, not only from council staff and NZTA, but from tractor drivers and the landowners with ride-on mowers.

We’re preparing the countryside for the visitors – the wave of people who leave the city for the beach or lake, seeking respite and refreshment.

We’re welcoming you.

We hope you feel proud of beautiful New Zealand and the work done to support the economy.

So when you see a ditch with a mattress and sofa, or a pile of burned-out tyres, or the dregs of a takeaway and drink session ... please realise it isn’t negligence on the landowner’s part, but a constant battle with fly-tipping.

In the Waikato, more than 740 requests are received each year – more than two a day – to pick up rubbish piles.

The council issues a $400 fine to anybody “caught”, but the chances of a catcher being in the right place at the right time are slim.

Most – but not all – fly-tippers have the sense to remove their own addresses and phone numbers from the rubbish they are dumping.

They can’t do the cleaning on DNA from fabrics, though, but before we start funding councils to swab sofas, mattresses and discarded garments, perhaps what we need are some “nudges”.

Advertisement
Advertise with NZME.

Nudge theory is based on the suggestion that environmental cues can influence people’s decisions and behaviours towards desired outcomes without restricting choice.

It operates by adjusting the “choice architecture”, or the way choices are presented, to make a desired option easier or more appealing.

Taking things to the dump costs money. Paying to do the right thing is a disincentive.

Might a free system result in reduced expenditure on rubbish pickers on the roads?

The present clean-up costs involve a truck and trailer for “piles”, a ute for emptying bins (with their sacks piled around them) and a driver with a small vehicle, and a “hand” for picking up the rubbish, preceded and followed by a warning vehicle.

Listen to Jamie Mackay interview Dr Jacqueline Rowarth on The Country below:

Advertisement
Advertise with NZME.

Reducing expenditure here might offset “free” for official dumps.

Would 24-hour access to official dumping sites be of benefit?

The fly-tippers have vehicles and trailers and operate at night.

Might they be encouraged to visit a dump rather than a country road if hours included evenings?

Some dumps take no tyres, others have a limit.

Would boy racers be encouraged to take their tyres to an official site if there were a $5 rebate? (And if there were, perhaps somebody would like to take the 12 tyres that arrived in a nearby layby six weeks ago and which the council has yet to pick up?)

Advertisement
Advertise with NZME.

The beer bottle collection ought to be easy.

They are the leading material subcategory in any single material type (ie glass) for national litter weight.

Some liquor stores have a recycling policy.

Some recycling places have skips for glass of specific colours.

Might there be a way of 12 green (or brown) bottles “standing on a wall” for some sort of credit?

The systems on trial for plastics in a couple of supermarkets may provide the start of the answer.

Advertisement
Advertise with NZME.

New Zealand is not the only country having a problem.

In England, local authorities dealt with 1.15 million fly-tipping incidents (60% of them were household waste), an increase of 6% from the previous year.

In 2015, before Brexit, research into fly-tipping in the UK produced recommendations for the future, ranging from mapping likely illegal dump sites and setting up cameras to increasing fines.

The disincentives were all about making flytipping more difficult, not about providing incentives.

The fact there is still a major problem supports the suggestion here of a different approach.

Fly-tippers are solving their problem by making it somebody else’s.

Advertisement
Advertise with NZME.

Charging and fining have not done what is required.

A reset is required.

We need to make it easier to do the right thing … not only for Christmas, but for New Zealand.

Save
    Share this article

Latest from New Zealand

New Zealand
|Updated

Rotorua homicide victim named; teen's memorial flowers stolen

15 Dec 03:12 AM
New Zealand

Cocaine haul worth $5.6m seized at Port of Tauranga

15 Dec 02:46 AM
New Zealand

PM Christopher Luxon on Sydney terrorist attack

Watch
15 Dec 02:40 AM

Sponsored

The Bay’s secret advantage

07 Dec 09:54 PM
Advertisement
Advertise with NZME.

Latest from New Zealand

Rotorua homicide victim named; teen's memorial flowers stolen
New Zealand
|Updated

Rotorua homicide victim named; teen's memorial flowers stolen

The man died after a crash, but police say his injuries were not consistent with a crash.

15 Dec 03:12 AM
Cocaine haul worth $5.6m seized at Port of Tauranga
New Zealand

Cocaine haul worth $5.6m seized at Port of Tauranga

15 Dec 02:46 AM
PM Christopher Luxon on Sydney terrorist attack
New Zealand

PM Christopher Luxon on Sydney terrorist attack

Watch
15 Dec 02:40 AM


The Bay’s secret advantage
Sponsored

The Bay’s secret advantage

07 Dec 09:54 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP