NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

First home buyers flocking to Rotorua for its affordability

Stephanie Arthur-Worsop
By Stephanie Arthur-Worsop
News Director, Rotorua Daily Post·Rotorua Daily Post·
12 Nov, 2017 06:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Rotorua appears to be the place of choice for many of the Bay of Plenty's first home buyers, with property experts putting the city's popularity down to its affordability and lifestyle.

There were 105 First Home Buyer mortgages issued by Westpac in the year to September, a decline from the 121 mortgages issued in the year to September 2016.

But Rotorua remained at the top of the list compared with other Bay of Plenty areas, Tauranga, Whakatane, Papamoa and Mt Maunganui.

Read more: Spike in Rotorua rents worries property experts
Rotorua's subdivision consents booming

Westpac New Zealand chief executive David McLean said it was heartening to see first home buyers "finding places to put down roots".

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"The housing market has slowed and that's good for New Zealand. We need a sustained period of flatter prices so that as incomes grow, houses become more affordable.

"In many places we're seeing a welcome increase in young New Zealanders getting a foothold on the housing ladder.

"It's pleasing to see plenty of activity in the regions, which are the engine room of the New Zealand economy.

Advertisement
Advertise with NZME.

McLean said the Reserve Bank introduced more restrictive loan to value ratio rules for property investors last October which appeared to have given first home buyers "more room to make purchasing decisions, and contributed to the increase in sales".

The Mortgage Centre owner Graeme Leigh, based in Rotorua, said the city's popularity among first home buyers came as no surprise.

"The interest is not as high as it was, but I think that comes down to a lack of suitable housing in their price range.

"That said, the feedback I'm getting is that first home buyers are more likely to find a really nice property within their price cap in Rotorua, as opposed to places like Tauranga.

"Those that are coming to Rotorua to buy think the city is magic. It's affordable, central and has a lot to offer - particularly for those who like the outdoors."

Steve Lovegrove, Professionals McDowell Real Estate co-owner and principal, said for young "outdoorsy" families, Rotorua was an ideal place to get on the property ladder.

"There are a lot of factors that come into the mix that influence first home buyers. There is confidence in Rotorua property values but it is still affordable compared with major centres.

"There are more employment opportunities and roading between Rotorua and Tauranga has improved, making the commute more appealing for those who have employment in Tauranga, but cannot afford to buy a home there.

"For a long time first home buyers have been frustrated constantly competing with investors and missing out. Now those investors are not as active and we are seeing more first home buyers getting their foot in the door.

"I think Rotorua could end up being a real star in the real estate realm for first home buyers."

Advertisement
Advertise with NZME.

Simon Anderson, chief executive of Realty Services, which operates Eves and Bayleys, said they were seeing strong first home buyer activity across the board.

"There are a lot of younger people who can afford to buy their own home in Rotorua.

"There is confidence in the Rotorua market and with the help of the first home buyer's grant and KiwiSaver, property ownership has become a reality for many."

Anderson said employment prospects and affordability were draws for families keen to get on the property ladder in the Bay of Plenty.

Save

    Share this article

Latest from New Zealand

OpinionUpdated

NZ Herald comments: The stories open for discussion today

17 Jun 09:12 PM
Politics

Takeover powers - Govt can override councils under RMA shake-up

17 Jun 09:07 PM
New ZealandUpdated

Wapiti burger takes Rotorua eatery to Wild Food Challenge final

17 Jun 08:58 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Kea Kids News: Tamariki in Te Aroha prepare for their Matariki show

Kea Kids News: Tamariki in Te Aroha prepare for their Matariki show

Reporter Sarah-Jane is at Te Aroha Primary School, where the kapa haka group is learning a new waiata just in time to ring in Matariki. Video / Kea Kids News

NZ Herald comments: The stories open for discussion today

NZ Herald comments: The stories open for discussion today

17 Jun 09:12 PM
Takeover powers - Govt can override councils under RMA shake-up

Takeover powers - Govt can override councils under RMA shake-up

17 Jun 09:07 PM
Wapiti burger takes Rotorua eatery to Wild Food Challenge final

Wapiti burger takes Rotorua eatery to Wild Food Challenge final

17 Jun 08:58 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP