It's a challenging business. Those employed here may work alongside organisations as diverse as the FBI, the Australian Federal Police and the New Zealand Stock Exchange.
Jackson explains the company has two key strands.
"One is the Wynyard advanced crime analytics platform. This combines crime-solving algorithms with investigative case management capability to help governments and financial institutions manage cases, identify [criminal] entities, the relationships between those entities, and events that might be of interest, using an ever-increasing amount of data and information," she says.
A second product - Wynyard investigations case management - enables teams to work together and share case information, discover new lines of inquiry, and ultimately close cases and investigations faster.
Jackson says those with tradecraft backgrounds can provide unique insights into the needs of clients.
"Product managers, for example, can provide the interface between clients, the sales teams, and our development teams. They ensure the development teams build a product that provides value to our clients," she says.
"This could be reviewing how they have been using Wynyard's products, and making changes to rules and processes to help them improve their detection of crime indicators. A tradecraft background helps them to understand the customer's needs."
She says such experts also help inform product development.
"Industry advisers provide input into the product design. They are experts in their field and bring an incredible amount of knowledge and experience into the design of the product."
Jessica Reidy, professional services manager for Wynyard Group, came to the company after many years experience in the tradecraft field.
A police officer for more than 10 years, she was also assistant director of intelligence for the Australian Commission of Law Enforcement Integrity. With her police background, she understands the frustrations law enforcement professionals face when trying to collate disparate information to create a criminal profile.
"When I was working alongside the New Zealand Police I could understand their frustrations, as I've experienced them," she says.
Software developed by Wynyard provides those working on complex cases with the ability to more readily collate and analyse disparate information they gather about individuals or crime organisations, she.
"It's a very flexible product," she says. "It allows a range of different information to be inputted into the system to create a complete picture."
As criminals grow increasingly technologically savvy, so does the need for advanced systems that can analyse their behaviour. Wynyard products use advanced algorithms to highlight anomalies and areas of concern in criminal behaviour; it also cuts down the length of time it takes to collate and collect data.
"For example, if data from a mobile phone is entered into the system and certain numbers appear time and time again, the programme will highlight this as an anomaly and alert the investigators to a spike in behaviour," she says.
"Or if an individual claims to have been somewhere else at the time a crime took place, CCTV footage can be inputted into the system so the investigator can identify if they were where they claimed to be."
Information from phones, computers, tablets, CCTV footage and other sources can be inputted into the systems to create complex criminal profiles.
Reidy says companies such as Wynyard offer tradecraft experts a unique opportunity to fight crime on the international stage.
"You could be working alongside organisations in London or New Zealand, or with the FBI in the United States," she says.
"Wynyard has a network of experts worldwide who are committed to fighting crime. This creates exciting opportunities at a very advanced international level."
