Fifty Shades of Sexy this Valentine's Day

Lonely Lingerie. Pictures / Supplied.

Fifty Shades of Grey madness is about to take over the world, with the film opening on Valentine's Day. Get ready for brands to jump on the sexy time bandwagon too - Marc Jacobs has released a sex toy collection in collaboration with NYC leather house Zana Bayn including a mask, key chain whip and heart-shaped nipple pasties.

Sadly the designer does not ship to New Zealand, but for those here wanting something saucy for the bedroom, the new lingerie collection from Lonely has just arrived in store - including this black and blue camo set made from embroidered Austrian lace, with the brand's first suspender. Lonely "Ava" underwire bra, $129, brief, $60, and suspender $79. Ph (09) 376 1566 or online here.

- VIVA