The festival has strong values with a huge focus on enjoyment and sportsmanship, along with promoting the right messages, which is why Campbell has declined sponsorship from fast food outlets.
In three previous festivals over 2300 youngsters from 112 teams and 19 unions have taken part and Campbell is determined to make the 2012 edition the best ever.
Rugby legend, Sir Colin Meads, has given the tournament his blessing.
"Giving Kiwi kids a taste of a positive sporting event will deliver long-term benefits both on and off the field. I believe this will help to grow grassroots rugby in New Zealand," Sir Colin said.
Wairarapa clubs wanting more information should email Tyrone Campbell at tyrone@globalgames.co.nz