Castlepoint Beach is officially one of New Zealand's most loved beaches.
In an online competition devised by the AA, Castlepoint was named one of New Zealand's top 10 most loved beaches.
David Hancock, general manager of regional tourism organisation Destination Wairarapa, says he was pleased to hear the news but not surprised.
"We've long known Castlepoint to be hugely popular but now the rest of the country does too," says Mr Hancock. "Castlepoint is more than just a spectacular beach, there is such a variety of things to see and do. There is the rich history surrounding the lighthouse, fantastic rock formations, varied walks, great fishing spots and a popular surf break."
Mr Hancock says Castlepoint's recognition follows that of the Cape Palliser Lighthouse on the south coast, which was named by Lonely Planet as among the top 10 "flashiest lighthouses" in the world.
"These two recent accolades for Castlepoint and Cape Palliser definitely highlight the quality of the region's coastal attractions," says Mr Hancock.
Masterton Mayor Lyn Patterson is delighted Castlepoint has been recognised, as it is a place she is particularly fond of.
"Castlepoint has been one of my favourite parts of the region since first moving to the Wairarapa nearly 40 years ago," she said. "I have always admired the way it has retained some of its originality, with typical old beach homes, rather than million-dollar baches. This national recognition is thoroughly deserved and is great news for our region as a whole. I'm sure it will encourage even more visitors to experience the beach for themselves and enjoy everything the area has to offer."
A colourful new AA sign reflecting the recognition will be erected along the beachfront.