Plaid and bright colours in the Moneyshot collection at the Coco PR Streetwear show. Photo / Martin Sykes
Fashion PR company Coco PR bought four of their street labels together for this group show, which saw mini collections from Doosh, Fourfontaine, Crowded Elevator and Moneyshot.
Should streetwear be on the runway at Fashion Week? I'm not so sure.
Huffer's blend of street and high
fashion has earned a place on the runway, but I think it's all dependent on how the range is styled. A male model walking down the runway in a pair of blue jeans is boring! And printed tees need something special to make them interesting.
Doosh opened the show with rave music and a collection called Tinker, Tailor, Solider, Sailor.
Womenswear featured silver leggings, casual dresses, lots of denim and easy to wear separates.
Menswear was much stronger, with check shirts, rolled hems jeans and sweaters worn in a similar way to The OC's Seth Cohen.
Fourfontaine was up next with hooded sweatshirts, printed tees and wearable dresses. They also sent out a men's T-shirt that looked incredibly similar to a Stolen Girlfriends Club version from a season or two ago.
Crowded Elevator looked to the cosmos with their range, which featured more printed tees with interesting prints.
Think printed tees on acid - diamonds, psychedelic scissors and feathers.
Moneyshot closed the show complete with DJ. More plaid (honestly, I think it's appeared in every single range this week), bright colours and hooded jackets.
Football jackets, rolled up trackpants and gingham shirts lent to the gangster feel - cardigans and tight fitting chinos reminded me of Kanye West's unique take on hiphop dressing.
