NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

EU deforestation rules: NZ beef and wood exporters may face extra costs

By Monique Steele
RNZ·
23 Jul, 2025 11:15 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Beef exporters will need to prove to the EU that their products have not come from land that was recently deforested. Photo / Meat Industry Association

Beef exporters will need to prove to the EU that their products have not come from land that was recently deforested. Photo / Meat Industry Association

By Monique Steele of RNZ

Agriculture Minister Todd McClay has apologised to New Zealand’s top beef exporters for extra costs they are likely to face because of the European Union’s new anti-deforestation rules.

Exporters sending products such as beef, leather or logs will have to prove their products have not come from land that was recently deforested.

Despite fierce opposition from New Zealand industry groups and government officials, the European Union Deforestation Regulation (EUDR) appears to be going ahead.

From the end of the year, all exporters to the EU will be required to prove that forested land has not been cut down for animals to graze on since 2020.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The regulation was amended to exclude sheep products in 2022, and its implementation was delayed last year.

But the beef, meat and wood processing sectors were preparing for the new requirements.

It was announced this week that the Meat Industry Association, Beef + Lamb and an analytics firm were developing aerial and satellite-generated farm maps, as well as compiling the movement of livestock.

Advertisement
Advertise with NZME.

The New Zealand Deforestation Map initiative was to help the sector prepare the documents and data needed with each shipment of their products to the EU from December 31.

The regulation was expected to affect $213 million in beef and leather exports to the EU and $100 million in wood products.

Minister ‘banging on the table’ for exemption

Agriculture Minister Todd McClay speaking at the Red Meat Sector Conference in Christchurch on Tuesday. Photo / RNZ, Monique Steele
Agriculture Minister Todd McClay speaking at the Red Meat Sector Conference in Christchurch on Tuesday. Photo / RNZ, Monique Steele

McClay, the Minister for Agriculture, Forestry and Trade and Investment, told the Red Meat Sector Conference in Christchurch on Tuesday that companies should prepare for the incoming rules.

“Well done for preparing,” he said.

“I’m so very sorry this cost has been put upon you, because in my view it is unnecessary.

“Since we came to government, I have consistently said to the European Union we have standards, the equivalent to yours if not higher, so you should not be putting costs upon every single producer in New Zealand, and we have been looking for ways to find exemptions or to changes, or to get the cost down.”

McClay wrote to the European Commission last year and said he met one of the commissioners in Brussels last month, who suggested other countries were also trying to gain exemptions, such as France.

“You’d figure when the EU member states don’t like something, perhaps there’s a change coming,” McClay said.

New Zealand already had rules protecting native forests, and penalties for offending.

“They [the EU] have nothing to worry about in New Zealand.

Advertisement
Advertise with NZME.

“You’re not allowed to deforest native forests in New Zealand.

“Ultimately, I, as the Government, can give an absolute assurance that it doesn’t happen because we prosecute, we go and find these things.”

He said the new regime was likely to impose “unreasonable” costs on producers, creating a barrier to trade, despite New Zealand’s free-trade agreement with the EU.

“So you need to keep preparing in case they don’t get there, but we’re gonna keep banging the table.”

Mapping farms and tracking livestock

Industry analytics firm Prism Earth is a partnership between Silver Fern Farms and Lynker Analytics, launched to meet the increased demand for carbon traceability, its website says.

It uses satellite imagery, aerial photography, remote laser sensing and artificial intelligence to map farms and identify grazing areas and forests. It also tracks animals via the National Animal Identification and Tracing (Nait) programme.

Advertisement
Advertise with NZME.

Managing director Matt Lythe, who also spoke at the red meat industry event, said the challenge was to accurately understand the conversion of land and animal movements.

“Every consignment will need to have a due diligence statement that essentially monitors every Nait tag, every animal and its passage through the New Zealand landscape and the grazing process through all its dimensions, and whether it’s past deforested land or not.

“There are some record-keeping requirements that need to be held in place for five years, so it’s a reasonably onerous obligation on us all to achieve.”

Its modelling showed there were just under 14,000 hectares of beef production farmland to October 2024 from which forests had been removed, and 1600 “affected Nait” farms.

“So headline number, just under 14,000 hectares have had forest removal,” he told the conference.

The main types of removal were pine rotation, followed by woodlots, then shelterbelts.

Advertisement
Advertise with NZME.

The modelling showed 32 hectares of indigenous forest were removed, affecting 24 farms.

“I’ve highlighted the indigenous loss as really the key critical area that we’re focusing on.

“Thirty-two hectares of indigenous forest in New Zealand has been removed that breaches that European rule.”

Owners of farms deemed to have been deforested would need to demonstrate to Prism that the removal of trees was not to convert land for agricultural use.

Lythe said farmers could mitigate the risk of cattle crossing into deforested land through fencing or other controls, and demonstrate that the removal of trees was due to either animal welfare, erosion control, health and safety or conservation and biodiversity protection.

The New Zealand Deforestation Map will be updated before December and updated every year.

Advertisement
Advertise with NZME.

The Meat Industry Association is then expected to engage with the wider sector.

- RNZ

Save
    Share this article

Latest from New Zealand

New Zealand
|Updated

One dead in SH30 crash near Rotorua

New Zealand
|Updated

Fears for missing West Coast tramper with remarkable life story

Premium
Property

Contrasting sites: New supermarket opens next to abandoned car lot


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from New Zealand

One dead in SH30 crash near Rotorua
New Zealand
|Updated

One dead in SH30 crash near Rotorua

Another person was taken to Rotorua Hospital with moderate injuries.

25 Jul 01:49 AM
Fears for missing West Coast tramper with remarkable life story
New Zealand
|Updated

Fears for missing West Coast tramper with remarkable life story

25 Jul 01:48 AM
Premium
Premium
Contrasting sites: New supermarket opens next to abandoned car lot
Property

Contrasting sites: New supermarket opens next to abandoned car lot

25 Jul 01:00 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP