"Nationally, Hawke's Bay is also the second-highest region in the country for immunisations of this group."
Earlier this year, DHBs were tasked with increasing influenza immunisation rates because of the Covid-19 pandemic.
Le Geyt said HBDHB created a working group comprising its immunisation, Māori and Pacific Health teams, Māori providers, pharmacy and the region's Primary Health Organisation, Health Hawke's Bay.
"Community contacts were utilised to encourage people to visit their GP or pharmacy to get a flu vaccine," he said.
"Pop-up clinics with Māori health providers and churches with a large Pacific congregation were also organised to remove barriers and make getting a flu immunisation more easily accessible."
Le Geyt said Covid-19 had made people more aware of the importance of getting a flu immunisation.
Certain people are eligible for a free flu immunisation including pregnant women, people aged 65 years or older, and people fewer than 65 with diabetes, most heart or lung conditions and some other illnesses.
Children aged 4 years or under who have visited their doctor many times or had a stay in hospital for asthma or other breathing problems are also eligible for a free vaccine.