What does bother me about Easter eggs is the packaging.
I saw a boxed package of those Turkish delight eggs at the supermarket the other day, and thought I might buy it as a treat.
The box could have held an egg the size of a rugby ball, and a few other chocolates besides - but when I picked it up and gave it a shake, it felt like there was nothing in it.
On checking the fine print there was 250g of chocolate, but it was significantly bulked out with cardboard and plastic packaging.
Easter eggs now seem to be almost as much about the branding as the chocolate - with far more varieties than the standard chocolate egg with buttons inside from my childhood.
Seems to me though most kids will still enjoy eating them more than looking at the packaging.