Most of us will be aware there's a secret blend of 11 herbs and spices in the nation's most popular brand of takeaway chicken.
But what is the ingredient that seems to make people lose their heads and all sense of proportion?
So much so that one Auckland councillor this week proposed vaccination clinics should be set up at outlets across Auckland to vaccinate those queuing for their chicken. "People are going to be waiting in line for ages anyway, they might as well get a vaccination while they're there," Maungakiekie-Tāmaki Ward ward councillor Josephine Bartley contended.
Before we could scoff, Restaurant Brands chief brand and marketing officer Geraldine Oldham confirmed the franchise holder had been approached by the Government "to discuss the potential of this concept".
It's not as if the purveyors need the business, Restaurant Brands' half-year earnings to June 30, 2021 were up 208 per cent from $11.2 million to $34.5m. It also plans to open two more outlets.
Our not-so-secret obsession then made headlines worldwide after two gang associates were busted crossing the Auckland border with their car boot stuffed with fried chicken and $100,000 in cash.
All this is terrible news to public health experts who know only too well what an over-indulgence in this food does to our physiology - not to mention the burden on our public health system.
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Forget the Pure New Zealand brand, welcome to Poultry-Fried Aotearoa.