One might be tempted to settle on the latter as it appears the council-controlled organisation had not even spoken with the local business association before the formal consultation process.
Council-controlled organisations have long stepped neatly between two worlds, the political and publicly accountable as opposed to the commercially sensitive and privately discussed.
Quite which camp the agency in question wants to occupy depends on the situation.
Promoting an ill-advised event in which an uncomfortable amount of ratepayer money is invested? Definitely a public situation where community spirit and support is expected.
Restructuring the layout of a village where people live and rely on their livelihoods? Not so much, it seems.
Mayor Phil Goff's reaction to AT's no-show at the St Heliers meeting also throws a beam on the sometimes fraught position for CCOs. "They are accountable to the people, as we are," he stated. Ah, not quite.
A local authority can appoint 50 per cent or more of a CCO's directors or trustees. An inherent lack of political accountability is built into them.
It makes sense to position parts of the city administration beyond electioneering and posturing by political factions. But this degree of separation was exacerbated by Goff's decision to remove elected councillors Christine Fletcher and Mike Lee from the AT board soon after his election in 2016.
Events such as have unfolded in St Heliers show in sharp relief Auckland Council is some way from getting the fine line right for AT to be treading.
And further episodes of overstepping the mark could throw a shadow on Goff's wishes to be re-elected.