NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Drink drivers still refuse to listen

Jamie Morton
By Jamie Morton
Multimedia Journalist·NZ Herald·
19 Jun, 2011 05:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Rita Marks at the roadside memorial to her daughter Stevie-Rae Marks, who was killed by a drunk driver in Matata. Photo / Alan Gibson

Rita Marks at the roadside memorial to her daughter Stevie-Rae Marks, who was killed by a drunk driver in Matata. Photo / Alan Gibson

With its endless ribbons of white beach and a climate consistently ranked among New Zealand's warmest, there's much to boast of in the Bay of Plenty's sun-kissed eastern reaches.

Yet this patch of coastal paradise, where parking meters are as rare as spaghetti junctions, also harbours an ugly shame.

The
Eastern Bay of Plenty, as one police sergeant boldly put it this week, is home to an "endemic culture" of drink driving.

Last month, the Weekend Herald revealed how police had resorted to door-knocking the district's worst recidivist drink drivers at their own homes.

Police say the hard-line approach is working, despite a recent campaign seeing 32 driver's licences suspended as a result of previous drink driving convictions or high breath test results.

The most shocking cases included a 30-year-old Opotiki woman was three months' pregnant when she was processed at 1296mgs per litre of breath - the legal limit is 400mgs - and another driver whose car veered across the centre line a number of times before he gave a reading at three times over the legal limit.

On a typically sunny winter Wednesday in Whakatane, Lucy Takirua Himiona takes her turn in the dock at the local courthouse.

Like the other drink drivers appearing before Judge Watson today, she's facing her third and subsequent drink driving charge after guzzling 12 bottles of beer and then driving two other people to the dairy.

Caught with a reading of 848mgs of alcohol per litre of breath, Himiona is banned from possessing alcohol and entering hotels or licensed premises.

The judge tells her she's "a real danger to society".

Hikato Maaka, another recidivist drink driver, admits to drinking enough after-work beers to reach 716mgs before getting behind the wheel.

A police dog found him after he fled his vehicle.

Last month, 51-year-old Charles McRoy, labelled a "potential time bomb" as he drove blind drunk through Whakatane at more than four times over the legal limit, escaped jail despite being charged for the seventh time.

Rita Marks' eyes brim with tears when she hears about these cases.

The volunteer firefighter's bubbly, petite 15-year-old daughter, Stevie-Rae, was killed instantly when a boozed Karma Jasmine McIvor drove on to a grass verge and slammed into her one winter's night in 2007 in the seaside settlement of Matata, about 30km east of Whakatane.

"It just makes me cringe. And it's only just happened over the last few years. Why? They just keep getting caught, they have that addiction to get in their car. Drinking, cigarettes, marijuana... for them, it's drink driving. Just who do they think they are?"

On April 15, 2009, third-generation Opotiki identity Jessie Maxwell, 81, was struck by repeat drink driver Sally Tai while she was crossing the road.

Mrs Maxwell was rushed to hospital with horrific injuries but never regained consciousness.

"For myself and my family, I couldn't begin to describe what it was like - it was awful, she had cuts and bruises, there was blood everywhere," daughter Margaret Batchelar told the Weekend Herald.

The tragedy left her feeling cheated: "I'd lost a person who had a number of years left alive... and she's not there for some of the milestones with my own children."

At this point last June, nine people in the Eastern Bay of Plenty had died as a result of drink driving since the start of the year - however that figure stands at two for the same time this year.

Senior Sergeant Stuart Nightingale, the Bay of Plenty's acting district road policing manager, said the 549 drink drivers caught in the Eastern Bay last year was a "huge amount".

The Eastern Bay also stood out for its high number of repeat drink drivers - 52 received a third or subsequent charge to May 31 this year, compared with 315 across the entire Bay of Plenty.

District road safety co-ordinator Maurice Tooke, who works with the district's worst repeat drink drivers in a monthly Probation-run programme, said most of the offenders were Maori males.

Asked why the Eastern Bay rated so badly, Mr Tooke cited geography issues, a lack of public transport and a culture of "acceptance of alcohol".

"At any given time, the police could catch someone - they could go out tonight and they'd probably get eight people."

Whakatane was no different to any other town in New Zealand and was a healthy a community in many respects, Mayor Tony Bonne said.

Whakatane had more people within the low income bracket, and Mr Bonne questioned whether that could be a factor.

Eastern Bay of Plenty Area Commander, Inspector Sandra Venables, said of drink driving in the district: "I don't know that it's any different [from other areas] but certainly what we've found here is that the historic messages we've been delivering obviously haven't been heeded."

The get-tough Operation De-Clutch, which actively targets the worst offenders, had been positively received, Ms Venables said.

Mr Nightingale was pleased with the efforts police are making in the Eastern Bay and said he was confident the "tide is starting to turn", especially concerning alcohol-related fatalities.

"The numbers are disappointing, but each one caught is a job well done. The challenge is to keep the momentum up in terms of deterring drink driving."

BY THE NUMBERS

* 110 - people caught in a recent drink driving campaign over three weekends in the Eastern Bay of Plenty.

* 549 - the number caught in the district last year, compared with 32,603 nationally and 3576 in Bay of Plenty, the second worst region for the crime.

* 52 - the number of people caught on their third and subsequent offence in the year to May 31 in the district.

* 2 - the number of alcohol-related road deaths in the Eastern Bay this year.

* 1296 - the level of milligrams of alcohol per litre of breath that a pregnant Opotiki motorist was recently recorded with.

Discover more

New Zealand

Dunedin man drink-driving two times over limit

08 Jun 06:47 PM
New Zealand|crime

Man passed fit to drive... then arrested

09 Jun 05:30 PM
New Zealand|crime

Police drink-drive 'entrapment'

18 Jun 05:30 PM
New Zealand|politics

Alcohol damage a national crisis, group tells PM

22 Jun 05:30 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

Premium
New Zealand

Magic man: Meet the one psychiatrist approved to prescribe magic mushrooms

18 Jun 07:09 AM
New Zealand

Police use drone in search for missing woman in Christchurch

18 Jun 07:00 AM
New ZealandUpdated

'Angel of a fireman': 87kg St Bernard saved by sandwich in house fire tragedy

18 Jun 07:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Premium
Has Tory Whanau's experience put women off running for mayor?

Has Tory Whanau's experience put women off running for mayor?

18 Jun 07:26 AM

There are no female candidates in Wellington's mayoral race this year.

Premium
Magic man: Meet the one psychiatrist approved to prescribe magic mushrooms

Magic man: Meet the one psychiatrist approved to prescribe magic mushrooms

18 Jun 07:09 AM
Police use drone in search for missing woman in Christchurch

Police use drone in search for missing woman in Christchurch

18 Jun 07:00 AM
'Angel of a fireman': 87kg St Bernard saved by sandwich in house fire tragedy

'Angel of a fireman': 87kg St Bernard saved by sandwich in house fire tragedy

18 Jun 07:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP