"By 5:38 we had six crew on board and were heading out the channel. We also had a radio and incident management team organised.
"Unfortunately we were heading straight into a 20 knot gusting 30 knot southerly which had kicked up a 1.5m swell which slowed our progress."
Police had alerted the Lowe Corporation Rescue Helicopter and Maritime Radio had put out mayday calls via a radio channel.
Lowe Corporation Rescue Helicopter general manager Ian Wilmot said the service was called to attend the incident at 5.30pm.
"That boat had overturned and three passengers on board were all clinging to debris," he said.
Mr Wilmot said the chopper winched a man in his 50s from the water while a commercial fishing boat picked the remaining two out of the water.
Mr Van Tuel said the mayday calls put out over the radio channel were answered by a local fishing boat, Lady Ruth, which was much closer to the scene than the coastguard and rescued two boat passengers.
It was a great night's work by the Hawke's Bay Community and emergency services, which showed that marine rescue was very much a team effort, he said.
A St John Ambulance spokesperson said they had a vehicle on standby after receiving a call at 5.23pm but didn't assess or treat any of the boaties.
The passenger winched up by the helicopter was in a moderate condition and taken straight to Hawke's Bay Hospital while the other two boaties left the scene in private vehicles, they said.