NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Dr Jacqueline Rowarth: Ancient agricultural festivals highlight food’s cultural significance

Jacqueline Rowarth
By Jacqueline Rowarth
Adjunct Professor Lincoln University·The Country·
14 Apr, 2025 10:57 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Has the meaning of Easter been lost in a tidal wave of chocolate bunnies and eggs? Photo / 123RF

Has the meaning of Easter been lost in a tidal wave of chocolate bunnies and eggs? Photo / 123RF

Jacqueline Rowarth
Opinion by Jacqueline Rowarth
Adjunct Professor Lincoln University, educated as a Public Good Scientist. Director of DairyNZ, Ravensdown and Deer Industry NZ, and a member of the Scientific Council of the World Farmers’ Organisation.
Learn more

THREE KEY FACTS

  • Ancient agricultural celebrations marked seasonal changes and were linked to food production and deities.
  • Easter’s origins can be overshadowed by modern food traditions like chocolate eggs and hot cross buns.
  • Despite changes, sharing food remains central to cultural celebrations, emphasising family and milestones.

There are eight moments in the agricultural calendar that have been celebrated since ancient times.

They acknowledge the turning of the year, the change of the seasons, and all are connected with food production.

Some align with moments of religious significance in the Christian calendar, but all are involved with deities of some sort or another.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

A big part of the celebrations was offerings to the gods to ensure a good harvest and survival during the winter, but the celebrations themselves were for families and friends.

Food, families and friends are part of culture.

A recent article in The Conversation describes the holy trinity (to a foodie) of breakfast, lunch and dinner.

A more traditional trinity is the focus of Easter, but with the tidal wave of bunnies and eggs of the chocolate type, plus hot cross buns of an ever-increasing variety, including chocolate, it isn’t surprising that the origin of the celebration of Easter is being lost in the focus on food.

Advertisement
Advertise with NZME.

The biblical Last Supper occurring, according to some investigations, on April 1, AD33 is thought to have included unleavened bread, bitter herbs (horseradish, dandelion, chicory, for example) and a roasted lamb.

By Elizabethan times in England, the Easter menu was far more sumptuous.

In addition to the roasted lamb, there was venison, veal and beef, pigs and piglets, as well as chicken and many eggs.

Breads and cakes were also part of the celebration. (But chocolate didn’t reach Merrie England until 1657, when things weren’t at all merry under Oliver Cromwell.)

The next celebration in the agricultural calendar is Beltane (Labour Day in modern times), occurring between Easter and Midsummer.

Traditional foods were oatcakes and spring vegetables, including nettles.

The main celebrations were, however, focused on fertility, with maypoles (joining the land and the sky) and maidens dancing around them with ribbons.

By Midsummer day, the cereals for bread were running out.

Some of the behaviours around Midsummer Madness have been attributed to ergot poisoning from poor quality grain and others to St John’s Wort (which wards off evil spirits and counteracts depression but can lead to manic swings in behaviour).

The start of the cereal harvest was celebrated on August 1 (Lammas) with breads and cakes baked with the new season’s grain.

Advertisement
Advertise with NZME.

In mid-September, the equinox (Mabon) was acknowledged with seasonal fruits such as apples, pears, pumpkins and root vegetables.

Halloween is a time for jack-o'-lanterns. Photo / 123RF
Halloween is a time for jack-o'-lanterns. Photo / 123RF

Samhain (Halloween) followed, and this is still the time of festivals celebrating the harvest being completed, as well as warding off the bad spirits and appeasing others with gifts of food and wine.

Samhain was the time for counting up what food was in the stores.

As people moved into the dark months, survival depended on food supplies, and that depended on benign deities.

Yule (Christmas) was the time when spring (in the northern hemisphere) was on its way again, with the promise of future harvests if one could get through the next few months.

Feasting at Yule often meant consuming foods that might not be edible if left.

Advertisement
Advertise with NZME.

Finally, before reaching Easter (Ostara is the equinox) again, shoots of green were welcomed through the snow on the 1st of February (Imbolc).

The traditional food was cabbage and potatoes (termed colcannon in Ireland), sometimes with bacon and oatcakes.

Listen to Rowena Duncum interview Dr Jacqueline Rowarth on The Country below:

Some of the food and drink would be set aside for deities.

The year was governed by food availability and survival.

Life was precarious because of health (malnutrition and diseases) and food.

Advertisement
Advertise with NZME.

Things have changed since then.

Refrigeration and freezing preserve food in peak condition.

Food is brought to central places (supermarkets) where it is constantly available and can be purchased in ready-to-eat condition all year round.

What hasn’t changed is the importance of sharing food.

The recognition of family and achieving a milestone of some sort (birthday, anniversary, promotion) is still uppermost in creating feasts.

In his 1976 book Culture and Communication, British social anthropologist and Cambridge University academic Sir Edmund Leach observed: “Food is an especially appropriate mediator because when we eat, we establish, in a literal sense, a direct identity between ourselves (culture) and our food (nature).”

Advertisement
Advertise with NZME.

Food, then, has both a material and a symbolic significance.

For New Zealand, with a relatively recent culture, food has possibly even more cultural significance.

CJ Collier, a hāngī entrepreneur based in Wellington, has explained that hāngī is more than food.

“Having hāngī reminds me of my whānau and close family friends because whenever we’d have it growing up as a kid, it would be for special occasions, for birthdays or tangi or people coming back from overseas.”

Cultures are mixing.

The breads of Ostara have crosses from Christianity (hot cross buns).

Advertisement
Advertise with NZME.

Harvest festival pumpkins have candles in them to ward off the evil spirits (jack-o’-lanterns).

For the foodies amongst us, the celebration is easy.

For the food producers, watching the skies and the global trends in climate and economics and wondering which deities might be operating, there is always a mix of concerns.

But the goal remains producing good food for people to eat.

And providing food for their families and friends.


Advertisement
Advertise with NZME.
Save

    Share this article

Latest from New Zealand

New Zealand

'Serious injuries': Crews work to free people after Tasman SH6 crash

19 Jun 09:24 AM
Premium
Opinion

Opinion: Jewish communities facing increased threats

19 Jun 09:00 AM
New Zealand

Thirty-one players win $12k each in Lotto's Second Division draw

19 Jun 07:57 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'Serious injuries': Crews work to free people after Tasman SH6 crash

'Serious injuries': Crews work to free people after Tasman SH6 crash

19 Jun 09:24 AM

Emergency services were called to the scene about 8.30pm.

Premium
Opinion: Jewish communities facing increased threats

Opinion: Jewish communities facing increased threats

19 Jun 09:00 AM
Thirty-one players win $12k each in Lotto's Second Division draw

Thirty-one players win $12k each in Lotto's Second Division draw

19 Jun 07:57 AM
Probe into man who abused girl as he read her stories led to another sinister finding

Probe into man who abused girl as he read her stories led to another sinister finding

19 Jun 07:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP