Does advertising hinder women being taken seriously in the workplace?

Opinion

New Zealand women believe they are inaccurately represented in ads and fear it could harm their careers, an online study has found.

The survey of 400 New Zealand women by Splash Consulting Group found 89 per cent of respondents felt the way women were represented in advertising and marketing harmed their ability to be taken seriously in the workplace.

Eighty-six per cent replied campaigns portrayed women as "unequal in society" and 79 per cent said "real women" were not used.

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