NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Derelict villa takes on new life as 'ethical enterprise'

By Catherine Masters
Property Journalist·NZ Herald·
25 Jan, 2013 04:30 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Rosy Armitage, one of the leaders in the group restoring the historic villa at 123 Grafton Rd. Photo / Sarah Ivey

Rosy Armitage, one of the leaders in the group restoring the historic villa at 123 Grafton Rd. Photo / Sarah Ivey

Community profit, not financial gain, is the driving force behind a remarkable venture in central Auckland

On Grafton Rd near the bridge and a stone's throw from Auckland City Hospital is a building wrapped up in brightly graffitied white plastic.

At first glance, it looks as if there could be a bad case of leaky home remedial work going on but underneath the plastic a different restoration is taking place.

The building is a colonial villa dating back to 1885. It has been a home and a drug rehab house during its long life but has been left to sink into dereliction.

Though on a prime site, the house had become so rotten and wonky no one wanted to fork out the immense cost to fix it.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Enter the force of nature that is Rosy Armitage.

Thanks to people willing to work for nothing and thousands of dollars of sponsorship money, the house is on its way to wellness.

On February 2 the plastic will come off in an unveiling party and fundraiser for the next phase of development in this unusual venture, which aims to contribute to the community.

Work on the outside alone has been estimated to be worth about $500,000 and there is much more to come.

Advertisement
Advertise with NZME.

Ms Armitage talks at a million miles an hour with passion and vigour.

The 36-year-old is, no doubt, the main reason why locals, builders, painters and all manner of businesses are swept up by what's happening at 123 Grafton Rd and want to pitch in.

She is part of a charitable trust called Falling Apple and the house is the hub of a new "social enterprise" underpinned by an ethical philosophy.

A cafe called Hum is already open and in a year or so there will also be the Hum restaurant, a media centre, workshop space, arts, music and more.

Discover more

New Zealand

Partial rebuild not ruled out for burned historic building

09 Dec 06:05 PM
Lifestyle

Herald homes of the year: Charming, elegant reminder of the past

03 Jan 04:30 PM
Lifestyle

Classic piece of city's heritage

04 Jan 04:30 PM
New Zealand

Keeping local flavour

20 Jan 04:30 PM

The house has had various private owners since it was built, then the Salvation Army used it as a halfway house for drug and alcohol rehabilitation. Ms Armitage said it was then sold to Housing New Zealand, which wanted to knock it down. But some in the community fought hard and got a heritage category two stamp a few years ago.

It then passed back into private ownership to a doctor who bought it cheaply at auction and won a resource consent for a restaurant, but never did anything further.

Ms Armitage said it was a difficult property because it was both derelict and a heritage site.

She was looking for a location to set up the social enterprise and when a friend pointed out the house she negotiated with the doctor for the trust to do it up rent free and take a long-term lease until 2033 with first right to purchase. She hopes they can buy it sooner.

We take a whirlwind tour inside - over here will be part of the restaurant, over there a medicinal bar, the industrial kitchen here, tiered decks over there and out here tiered gardens of mostly native plants, some of them medicinal, bands will play there and the acoustics will muffle the motorway noise below.

Ms Armitage, who grew up in Merivale in Tauranga, has a background in finance, business and marketing and studied commerce at Victoria University. She said she found herself mildly depressed with the finance scene when she worked in it.

Advertisement
Advertise with NZME.

She remembers being taught about sustainability and globalisation at university but the focus was on macro rather than micro economics.

The ideas did not gel with her.

"The key theme of it being the fact that they were basing it on a premise, the whole for-profit, that human beings need a carrot to find happiness, that the carrot therefore must be money and that they need to be competitive to be happy."

Her father, whom she describes as a retired minister of no particular denomination, taught the opposite.

"We were taught that people were innately self-sacrificing, not self-serving, and that for true happiness, not these sort of fluctuating high/lows, but for true happiness, you have to be self-sacrificing and if you do that you have other people who are self-sacrificing around you and it starts what they call a spiritual movement in regards to the idea of giving instead of trying to take."

She agrees that what she hopes to achieve at 123 Grafton Rd is probably a continuation of her father's teaching. She believes we have become disconnected from the land and food, and detached from our neighbours.

Advertisement
Advertise with NZME.

"Money has become the middle man. And so it's the idea of getting to know our neighbour. The first port of call is to establish something [physical] and that's what this house is about, and that's why it was perfect that it's derelict, it's actually having people coming together to be part of something."

A social enterprise, she said, was business acting as it should.

"So it's for-profit at the front, which is Hum, and then the Falling Apple trust at the back and they're bound at the hip. The idea is that Hum cannot do anything that's against the ethos of Falling Apple, so it's for social profit, not for money profit, but for community profit."

While staff will be paid, the rest of the profit goes back into the trust for redistribution - that could be purifying a contaminated property using the hemp plant or giving money to other causes or helping a small New Zealand business to get off the ground.

Ms Armitage has brought along some of those who have donated their time or products. There is retired Anglican priest Dr Godfrey Nicholson, who lives next door and who has donated furniture and whiteware to the house.

She said they had all taken a leap of faith and that the unveiling fundraiser was also to thank the people like them who have got on board.

Advertisement
Advertise with NZME.

Ms Armitage thinks the project is riding the cusp of a wave of big social change.

"We're not after the wave, we're not in the foam, we are riding the beginning of a movement. People are becoming more conscious of what they are purchasing.

"There's a shift and that's all part and parcel of when people learn about where their food comes from, a reconnection with their land, that we can't always rely on the dollar so let's start building our back gardens.

"It's happening worldwide."

Save

    Share this article

Latest from New Zealand

Premium
New Zealand

'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

18 Jun 06:08 PM
New Zealand

Belle of the ball: Shop owner gives away formal dresses and suits to high schoolers

18 Jun 06:00 PM
Premium
New Zealand

Publican on rugby, running 'tough' bars, and the night he sold 85 kegs of Guinness

18 Jun 06:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Premium
'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

'Overly aggressive' letter from Napier mayoral candidate upsets national motor caravan body

18 Jun 06:08 PM

The board removed Nigel Simpson as Hawke's Bay chair just one month into the role.

Belle of the ball: Shop owner gives away formal dresses and suits to high schoolers

Belle of the ball: Shop owner gives away formal dresses and suits to high schoolers

18 Jun 06:00 PM
How Act's bill could entrench power for the wealthy

How Act's bill could entrench power for the wealthy

18 Jun 06:00 PM
Premium
Publican on rugby, running 'tough' bars, and the night he sold 85 kegs of Guinness

Publican on rugby, running 'tough' bars, and the night he sold 85 kegs of Guinness

18 Jun 06:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP