While police took an educative approach the first few weeks since the law was enacted on July 18, they say rogue retailers can now expect to be prosecuted.
Waikato District Health Board health protection advisor Nick Young said the DHB took no pleasure in having the first dairy or superette in the country being prosecuted under this legislation being in Hamilton.
"It is concerning to see some ignoring the new law and we just hope the message is getting through. Under the legislation the penalties for this are quite high so we hope this sends out a strong message to other retailers looking to flout the law.
"As the year goes by we will be doing more and more enforcement ourselves."
Police district prevention manager Inspector Paul Carpenter said the Beerescourt dairy would appear on two charges under the Act. These are selling or supplying a non-approved psychoactive product under Section 70 (1) (a) and possession for sale or supply under Section 70 (1) (c).
Waikato Police and the DHB say they acted to prevent harm and hope the first prosecution under new legislation will prevent other business owners from contemplating breaking the law.