Mr Cunliffe announced KiwiAssure would be established under a future Labour Government as a subsidiary of NZ Post as a reaction to problems in the insurance industry since the Canterbury earthquakes.
Mr Cunliffe said it would reduce the concentration of foreign-owned companies in the insurane sector and the competition would help keep down premiums for householders. He denied it would expose taxpayers to a lot more risk, saying that although the Government was putting in capital - expected to be be up to $80 million - it would sit within NZ Post and would not be Government guaranteed.
Earthquake Recovery Minister Gerry Brownlee said attempting to undercut the competition in the sector required taking greater risks - and smaller businesses could not spread that risk out in the same way as a major international companies.
"Labour's insurer would be completely exposed to the New Zealand market, which every citizen knows is at major risk of incurring heavy losses from natural disasters."
So what Labour is saying is it's prepared to increase the financial risk to every New Zealand taxpayer by entering a market in which it has no expertise and cannot offer any competitive advantage without ratcheting that risk up even higher."
He said the two New Zealand insurance companies operating before the earthquakes had both collapsed under the claims from it because they had been unable to absorb the impact.
However, Mr Cunliffe maintained it would introduce better competition and strong service standards. "It will keep the market honest." Although he had not yet talked to NZ Post about the proposal yet, he believed it would fit in with NZ Post's structure.
He said he could not promise cheaper premiums, but it would be a competitive player. It would be subject to the same regulations as other insurance companies.