NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Covid 19 Omicron: Retail expert says mask use has 'dropped off a cliff'

By Tamara Poi-Ngawhika, Te Rito Journalism Cadet
Rotorua Daily Post·
15 Jul, 2022 07:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Ahu Boutique's Jude Hulton likes to wear masks as an accessory to her outfit. Photo / Tamara Poi-Ngawhika

Ahu Boutique's Jude Hulton likes to wear masks as an accessory to her outfit. Photo / Tamara Poi-Ngawhika

Despite the Government's push for more mask use, one retail expert says that "compliance has dropped off a cliff".

Retail NZ chief executive Greg Harford says that they are actively encouraging customers to wear masks when out shopping.

"Although it is a legal requirement to wear masks when customers enter a retail shop, the Government does not enforce this, which has created a loophole that allows pretty much anyone to declare themselves exempt for any reason, and compliance has dropped off a cliff," Harford told the Rotorua Daily Post Weekend.

"Retail NZ members report that only around a third of customers nationally are actually wearing masks," Harford said.

His comments come after public health officials this week made a public push for New Zealanders to mask up when they are out and about amid the rise in cases of the Omicron subvariant BA.5.

Advertisement
Advertise with NZME.

The Ministry of Health said wearing a mask was one of the "best measures" to reduce the chance of catching Covid-19, or other respiratory illnesses.

"The more layers of protection people put in place - such as mask-wearing, vaccinations, and staying home when sick - the more they reduce the risk of spreading respiratory viruses.

"Even if you're fully vaccinated, or have had Covid-19, continuing to wear a face mask is important in keeping you, your whānau and your community safe.

Advertisement
Advertise with NZME.

"As a general rule, the ministry urges people to wear a mask in public indoor settings outside the home and in poorly ventilated spaces, or when it is hard to physically distance from other people."

The Rotorua Daily Post Weekend was out and about yesterday at lunchtime and observed only about a quarter of people entering shops along Pukuatua, Tutanekai and Eruera Streets were wearing masks.

Discover more

New Zealand

'Senseless shooting': Police hit the streets after woman killed

14 Jul 09:23 PM
New Zealand

GP denied use of unapproved ivermectin drug to treat

14 Jul 05:59 PM
New Zealand

'PR stunt': Mobsters warn gang crackdown could spark more violence

14 Jul 06:07 PM
Lifestyle

Why time slows down when you have fun

14 Jul 12:00 AM

On Eruera St, Jude Hulton at Ahu Boutique said that it was "about a 50/50 split" when reflecting on their customers wearing masks.

"We get a lot of customers apologising for forgetting their masks but I don't force others to wear them," she said.

"As a staff member on the floor, I adhere to wearing one and I love to make a statement - I treat these masks as practical accessories with our different designs.

"We're a small business and don't have many staff, so I wear my mask because I want to keep coming to work."

Timo Decker wears his mask to protect children from Covid-19. Photo / Ben Fraser
Timo Decker wears his mask to protect children from Covid-19. Photo / Ben Fraser

On Pukuatua St, shopper Timo Decker said it was important for him to wear a mask because he has an awareness of what Covid is.

He said he wore a mask at all times and didn't want to get lazy, even at the office.

Advertisement
Advertise with NZME.

"Only when I sit at my desk, is when I'll take off my mask.

"As I'm in a sphere of education, I'm respecting that and I'm protecting children."

Three Tikis shop owner Okja Kim said many people did not wear masks when shopping.

"I don't always feel safe but I always wear my mask," Kim said.

"Many people didn't wear masks in May and June. I think people are getting scared again, so I've noticed more people wearing masks lately.

"Sometimes people will ask and are unsure about the rules."

Holidaymakers Nadia Luxleigh and Christine Way have both got used to wearing their masks. Luxleigh, from Christchurch and Way, from Wellington, both said they observed a high level of mask-wearing in their respective cities.

"It's now part of our habit," Luxleigh said.

"We've always got one handy, there's always a clean one in the bag," Way said.

Orlea Rayne from The Health Shop on Eruera St said it was up to the individual to decide for themselves.

"It should come down to personal choice and we respect what people want to do for themselves to feel safe," Rayne said.

Rotorua Business Chamber chief executive Bryce Heard said he did not think anyone had the right to tell people what do to when it came to masking up.

"There are different viewpoints and we should be able to exercise our own choices as we see fit," Heard said.

He said he didn't feel strongly either way about mandates but that if the Government were to enact one, there would have to be some practical parameters around it.

"Mandating would be very difficult because of all the different circumstances around it.

"If you're out in the open, lower risk but if you're in a crowded room, it's probably wiser to wear a mask and take sensible precautions," he said.

The community is being urged to mask up particularly indoors, including schools.

University of Otago epidemiologist Professor Michael Baker says the Government's push to boost the accessibility of rapid antigen tests (RATs) and masks is being hindered by improper mask use and under-reporting of positive Covid results.

Baker said the Government should impose a mask mandate for schools to slow the rise in Omicron's BA.5 subvariant, which now accounts for almost half of reported Covid cases.

Western Bay of Plenty Principals' Association president Suzanne Billington, who is also principal of Tauriko School, said schools already had the discretionary power to impose a mandate for students from Year 4 upwards and staff to wear masks in the classroom.

Billington said there were "quite diverse views" among school communities on whether they should compel people to wear masks.

If the Government, armed with good scientific data, believed a mask mandate was required in classrooms it would certainly "make things a lot easier" for schools, particularly in helping to maintain good relationships with the school community.

New Zealand had 10,470 new coronavirus cases and 16 Covid-related deaths yesterday - including one from the Lakes region.

There were 773 Covid-related hospitalisations, with 14 people in ICU.

More respirator masks are now available, with those at the highest risk of severe illness being prioritised for P2/N95 masks.

- Additional reporting, Sandra Conchie

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from New Zealand

New ZealandUpdated

Night market horror: Two critically injured in serious incident, police hunt offender

21 Jun 08:09 AM
New Zealand

Lotto Powerball: Are you a multi-millionaire after tonight’s $30m draw?

21 Jun 08:02 AM
New Zealand

'Un-Kiwi' attitudes: Acting PM Seymour takes aim at Brian Tamaki after protest

21 Jun 05:30 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Night market horror: Two critically injured in serious incident, police hunt offender

Night market horror: Two critically injured in serious incident, police hunt offender

21 Jun 08:09 AM

Police say they are following lines of inquiry to catch the offender.

Lotto Powerball: Are you a multi-millionaire after tonight’s $30m draw?

Lotto Powerball: Are you a multi-millionaire after tonight’s $30m draw?

21 Jun 08:02 AM
'Un-Kiwi' attitudes: Acting PM Seymour takes aim at Brian Tamaki after protest

'Un-Kiwi' attitudes: Acting PM Seymour takes aim at Brian Tamaki after protest

21 Jun 05:30 AM
Man arrested over violent Auckland crime spree

Man arrested over violent Auckland crime spree

21 Jun 05:04 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP