The whole campaign has been dubbed "90% Canterbury – we're worth it."
The agencies involved include marketing and communications company Harvey Cameron, the Canterbury Clinical Network, the Canterbury District Health Board and the Canterbury Chamber of Commerce.
On Friday, a Canterbury District Health Board spokesperson said 75,000 more people need to receive their first dose vaccination to have 90 per cent of the eligible population vaccinated with at least one dose by Labour weekend.
"Approximately 25,000 people are already booked in to receive a first dose by Labour weekend so we are well on our way to this.
"If you're one of the missing 50,000 people aged 12 or over who are yet to book or get vaccinated, it's never been easier: walk in, drive through or book an appointment to get protected," they said.
• To find out more about the campaign, visit the website or Facebook page.