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Home / New Zealand

Election 2023: Council of Trade Unions locks building and calls police after anti-Luxon ad generates ‘concerning’ flak

Raphael  Franks
By Raphael Franks
Multimedia Reporter·NZ Herald·
5 Sep, 2023 03:40 AM2 mins to read

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The National Party says a union advertisement on the front of the NZ Herald newspaper this morning shows Labour diving into the “most negative campaign in history”. Video / NZ Herald

The Council of Trade Unions (CTU) has locked its Wellington office and contacted police while it remains “concerned” about a member of the public’s response to a controversial political ad.

CTU general secretary Melissa Ansell-Bridges said they received “the communication” and reported it to police immediately yesterday afternoon.

“I don’t want to [detail what the communication was] because I don’t want to give it any air, to be perfectly honest,” Ansell-Bridges said.

“This isn’t where our focus is,” she said. “Our focus is very much on the campaign and making sure the concerns we’re raising are heard and understood by New Zealanders.”

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Council of Trade Unions secretary Melissa Ansell-Bridges. Photo / Supplied
Council of Trade Unions secretary Melissa Ansell-Bridges. Photo / Supplied

Ansell-Bridges said the CTU had received “really positive” feedback to its campaign so far, which featured a front-page advertisement in Monday morning’s Herald.

The ad features a black-and-white image of National Party leader Christopher Luxon above the words: “Out Of Touch. Too Much Risk.”

National campaign chairman Chris Bishop criticised the ad, saying it was a “nasty American-style attack ad”.

“Serious questions need to be asked of Chris Hipkins about how much he knew of his union mates’ relentlessly negative and scurrilous campaign,” Bishop said.

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A poster ad from the Council of Trade Unions attacking National leader Christopher Luxon in Auckland. Photo / Adam Pearse
A poster ad from the Council of Trade Unions attacking National leader Christopher Luxon in Auckland. Photo / Adam Pearse

Prime Minister Chris Hipkins hit back, saying: “The National Party and their surrogates, the Taxpayers’ Union, Groundswell, Hobson’s Pledge and so on have been attacking me since the day I took on the job.

“We have a pretty, nasty despicable attack on Nanaia Mahuta - the Taxpayers’ Union did that one,” he said.

“I think it [the response] is incredibly thin-skinned.”

Hipkins said National was complaining about the negative ads to distract from questions over the costing of its tax policy.

“I don’t believe we are running a negative campaign,” Hipkins said.

Ansell-Bridges said there had been “mixed views” of the CTU’s campaign.

“There was one piece of communication, from one individual, which just made us a little bit concerned so we have decided the prudent thing to do in this situation is inform the police,” she said.

“It hasn’t impacted our operations in any way.”

Ansell-Bridges said it was “business as usual” and the office now required a swipe card to access: “We are just taking precautions.”

Raphael Franks is an Auckland-based reporter who covers breaking news. He joined the Herald as a Te Rito cadet in 2022.

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