NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Cost of living too high in Tauranga, social services can't keep up with growing demand

Cira Olivier
By Cira Olivier
Multimedia Journalist, Bay of Plenty Times·Bay of Plenty Times·
30 Jan, 2022 05:00 PM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌

Subscriber benefit

The ability to gift paywall-free articles is a subscriber only benefit. See more offers by clicking the button below.

Already a subscriber?  Sign in here
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Focus Live: Chris Luxon on inflation hitting 30-year high
Focus Live: Chris Luxon on inflation hitting 30-year high
Video Player is loading.
Current Time 0:00
/
Duration 0:00
Loaded: 0%
0:00
Stream Type LIVE
Remaining Time -0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions settings, opens captions settings dialog
    • captions off, selected

      This is a modal window.

      Beginning of dialog window. Escape will cancel and close the window.

      Text
      Text Background
      Caption Area Background
      Font Size
      Text Edge Style
      Font Family

      End of dialog window.

      This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.

      Daily News Update: June 18 2025

      UP NEXT:

      Autoplay in
      3
      Disable Autoplay
      Cancel Video
      January 27 2022 National Party leader Christopher Luxon spoke to media this afternoon about the latest inflation figures.
      NOW PLAYING • Focus Live: Chris Luxon on inflation hitting 30-year high
      Focus Live: Chris Luxon on inflation hitting 30-year high

      Struggling families are borrowing money for the basics and social services are grappling with a spike in demand alongside growing waitlists due to rising inflation.

      It comes as annual inflation hit a 30-year high in December, with the consumer price index up 5.9 per cent from December 2020, pushing up the cost of living.

      Stats NZ also revealed the price of food was up 15 per cent compared to five years ago, and petrol was up 35 per cent in that same time, costing $2.45 per litre.

      According to Inland Revenue, $8.8 million in KiwiSaver funds were withdrawn for financial hardship in November last year.

      Tauranga Budget Advisory Services manager Shirley McCombe said adult children were moving home, families were living together, and many were borrowing money to meet daily needs.

      Start your day in the know

      Get the latest headlines straight to your inbox.
      Please email me competitions, offers and other updates. You can stop these at any time.
      By signing up for this newsletter, you agree to NZME’s Terms of Use and Privacy Policy.
      Advertisement
      Advertise with NZME.

      The situation was widening the gap between those who have and those who have not, she said.

      Tauranga Budget Advisory Services manager Shirley McCombe. Photo / NZME
      Tauranga Budget Advisory Services manager Shirley McCombe. Photo / NZME

      "Anger, resentment, and depression are not uncommon. Dependence on government and social services grows and self-esteem whittles away."

      Families were using foodbanks to bridge the gap in their budgets for petrol, food and utilities, "but even with help, it is often not enough".

      Advertisement
      Advertise with NZME.

      The Ministry of Social Development also provided 9528 food grants in December, the highest demand had been since March 2021.

      Businesses, already under pressure from Covid, would find it difficult to respond to wage pressures created by inflation creates, she said.

      SociaLink general manager Liz Davies said many services had waiting lists as they're seeing demand for their services double and triple.

      Other organisations were tightening referral criteria to avoid waitlists due to the risk of having someone waiting without getting help, she said.

      "The social sector isn't able to cope with all the needs, even with a very generous community donating food, goods, money, and government funding.

      SociaLink general manager Liz Davies. Photo / NZME
      SociaLink general manager Liz Davies. Photo / NZME

      "People are getting increasingly desperate and stressed trying to make ends meet and basic needs such as housing and food are not being met."

      She said it was likely crime would increase with people "stealing to survive", which would criminalise people who were trying to get by.

      She feared social stability and cohesion would be affected as the gap between the well-off and those struggling widened.

      Advertisement
      Advertise with NZME.

      Tauranga Salvation Army corps officer Kylie Overbye said the team were worried the level of need may increase to a point where people are unable to get the necessary help.

      Things like fruit, vegetables and meat are becoming a luxury for some as incomes, whether wages or benefits, don't reflect the cost of living.

      "One very practical way to help the most vulnerable people in our community would be for GST to be removed from food."

      Tauranga Salvation Army corps officer Kylie Overbye. Photo / NZME
      Tauranga Salvation Army corps officer Kylie Overbye. Photo / NZME

      The anxiety of those approaching the services was increasing.

      "They fear that they are failing their children, or their children may be taken from them because they are struggling to provide the essentials after their rent has been paid."

      She said the rising pressures could contribute to family violence, drug and alcohol abuse, self-harm, child neglect, malnutrition, and physical and mental health issues.

      Rotorua Budget Advisory Services manager Pakanui Tuhura said in his 12 years on the job, he's never seen the cost of living this high.

      More people wanted KiwiSaver Hardship withdrawals due to the economic impact of Covid, and that was increasing with the arrival of Omicron.

      This would impact the future society, he said, especially if the cost of living kept rising and baby boomers left the workforce.

      This risked larger, poorer generations as money pegged to help in people's retirement was used to meet essential living costs.

      Most of the service's clients had already reduced non-essential spending and were now turning to community organisations to help with the basics.

      Rotorua Budget Advisory Service manager Pakanui Tuhura. Photo / NZME
      Rotorua Budget Advisory Service manager Pakanui Tuhura. Photo / NZME

      Some people who normally would tough it out are getting help from Work and Income to get by, and others were putting their pride aside to get help from friends, family and social services, he said.

      He said although times are hard, the number of jobs available appeared to be on the rise.

      "Everyone in our community will be affected ... most people, other than the mega-rich, will be looking to lead simpler, cheaper lives."

      He said the impacts of Covid on supply chains, rising food costs, and increasing housing and rent prices were all pushing up the cost of living.

      The median weekly rent in Tauranga was a record $620 last month, up 13 per cent year-on-year.

      While demand increased by 11 per cent in that same time, supply dropped by 29 per cent.

      Rotorua Whakaroa's Elmer Peiffer said he and his wife, Gina, had to take on boarders to be able to support the community.

      The couple received the supported living payment and all their income went to rent, power, insurance, phone and internet.

      "The whole situation of living in a home as a family unit or couple has pretty much gone out the window, you have to bring in other family and friends just to financially get through week by week," he said.

      "We are under no illusion that if we have anymore rent increases, we could very well be looking at living out of our van or on the streets ... that's a very real possibility.

      Elmer Peiffer of Rotorua Whakaroa. Photo / NZME
      Elmer Peiffer of Rotorua Whakaroa. Photo / NZME

      "It's always in the back of your mind. I'm stretched to the limit, beyond my limit and I'm just surviving. I'm not living, I'm existing."

      He said if they couldn't afford rent, the couple would have to look at shutting down the charity, as they donated a lot of their board money to operations.

      The rising costs of living also affected those they support, and more people were using other people's names to get food more than the once allowed per person per week.

      "If all of your money is going on rent, utilities, and whatever the costs of living are and you've got nothing left, of course, you're going to try free up some money somewhere."

      The demand continued to increase, and Tuesday saw 180 families arrive at the store, up from the usual 120 to 150.

      Tauranga Housing Advocacy Trust board chairwoman Carol Heena said the "stress is immense" with people on all incomes feeling the pinch.

      Any government policies that allowed a little more money in people's pockets had been eroded over the past six months particularly, she said.

      "People on low incomes are isolated in participating in their communities."

      Ministry of Social Development regional commissioner Mike Bryant said the agency increased staff numbers by 1200 in the country between June last year and the year prior to meet demand.

      The agency's main focus is employment, financial and housing support and it monitored need in the community to respond quickly when needed, he said.

      In April, family support will be increased by $20 a week, families with children will get an additional $15 per adult per week, and student allowance and student loan costs for living will increase by $25 per week.

      Ministry of Social Development regional commissioner Mike Bryant. Photo / NZME
      Ministry of Social Development regional commissioner Mike Bryant. Photo / NZME

      He said there was a promising fall in unemployment by 375 in Rotorua in December when compared to the year before, and by 654 in Tauranga.

      Subscriber benefit

      The ability to gift paywall-free articles is a subscriber only benefit. See more offers by clicking the button below.

      Already a subscriber?  Sign in here
      Save

        Share this article

        Reminder, this is a Premium article and requires a subscription to read.

      Latest from New Zealand

      New ZealandUpdated

      Video shows man being slammed against stall during night market assault, goods flying

      21 Jun 11:31 PM
      New Zealand

      Are you paying too much for parking?

      21 Jun 11:28 PM
      New ZealandUpdated

      'Alarming and disrespectful': 50 police staff caught snooping into slain cop's file

      21 Jun 11:00 PM

      Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

      sponsored
      Advertisement
      Advertise with NZME.
      Recommended for you
      Are you paying too much for parking?
      New Zealand

      Are you paying too much for parking?

      21 Jun 11:28 PM
      Alarming and disrespectful: 50 police employees caught snooping into slain cop 's file
      New Zealand

      Alarming and disrespectful: 50 police employees caught snooping into slain cop 's file

      21 Jun 11:00 PM
      Crash closes SH2 between Pukehina and Matatā
      Bay of Plenty Times

      Crash closes SH2 between Pukehina and Matatā

      21 Jun 10:57 PM
      British TV star says he's 'haemorrhaging money' running $30m NZ estate
      Entertainment

      British TV star says he's 'haemorrhaging money' running $30m NZ estate

      21 Jun 10:53 PM
      Eight dead after fire engulfs hot-air balloon in southern Brazil
      World

      Eight dead after fire engulfs hot-air balloon in southern Brazil

      21 Jun 10:50 PM

      Latest from New Zealand

      Video shows man being slammed against stall during night market assault, goods flying

      Video shows man being slammed against stall during night market assault, goods flying

      21 Jun 11:31 PM

      Two people were critically injured at the Pakūranga Night Market yesterday.

      Are you paying too much for parking?

      Are you paying too much for parking?

      21 Jun 11:28 PM
      Alarming and disrespectful: 50 police staff caught snooping into slain cop's file

      Alarming and disrespectful: 50 police staff caught snooping into slain cop's file

      21 Jun 11:00 PM
      Survivor of triple-fatal crash on learning to walk with a prosthetic leg

      Survivor of triple-fatal crash on learning to walk with a prosthetic leg

      21 Jun 10:00 PM
      Help for those helping hardest-hit
      sponsored

      Help for those helping hardest-hit

      NZ Herald
      • About NZ Herald
      • Meet the journalists
      • Newsletters
      • Classifieds
      • Help & support
      • Contact us
      • House rules
      • Privacy Policy
      • Terms of use
      • Competition terms & conditions
      • Our use of AI
      Subscriber Services
      • NZ Herald e-editions
      • Daily puzzles & quizzes
      • Manage your digital subscription
      • Manage your print subscription
      • Subscribe to the NZ Herald newspaper
      • Subscribe to Herald Premium
      • Gift a subscription
      • Subscriber FAQs
      • Subscription terms & conditions
      • Promotions and subscriber benefits
      NZME Network
      • The New Zealand Herald
      • The Northland Age
      • The Northern Advocate
      • Waikato Herald
      • Bay of Plenty Times
      • Rotorua Daily Post
      • Hawke's Bay Today
      • Whanganui Chronicle
      • Viva
      • NZ Listener
      • Newstalk ZB
      • BusinessDesk
      • OneRoof
      • Driven Car Guide
      • iHeart Radio
      • Restaurant Hub
      NZME
      • About NZME
      • NZME careers
      • Advertise with NZME
      • Digital self-service advertising
      • Book your classified ad
      • Photo sales
      • NZME Events
      • © Copyright 2025 NZME Publishing Limited
      TOP
      search by queryly Advanced Search