NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Consumer Watch: Snack for athletes

Herald on Sunday
27 Apr, 2013 05:30 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

James Mathieson uses protein shakes and bars carefully for muscle building. Photo / Michael Craig

James Mathieson uses protein shakes and bars carefully for muscle building. Photo / Michael Craig

Protein bars not for children, warn experts

People reaching for a protein bar, thinking it's a healthy snack, may be unwittingly adding to their waist lines.

The NZ Nutrition Foundation has expressed concern about adults and children using food designed for elite athletes - such as protein bars, supplements and energy-dense sports drinks.

Chief executive Sue Pollard described the bars as "totally unnecessary and certainly not recommended for the general population".

The Herald on Sunday compared a selection of supermarket-brand protein bars to a handful of chocolate bars.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It showed that the 100g Aussie Bodies HPLC Bar packed more kilojoules than Mars, Snickers, Twix or Bounty bars.

Another, Protein 33, was only just less kilojoule-dense.

With 17.9g of sugar, Protein 33 had two-thirds of the sugar of a Snickers or Twix bar, and half as much as a Mars bar. Carb Less Deluxe and Atkins bars had less protein than a small can of tuna and only slightly more than a glass of milk.

But they are a lot more expensive - the cheapest bar we bought was $2.99 and the most expensive $5.39.

Advertisement
Advertise with NZME.

Healthy Food Guide nutritionist Claire Turnbull said people had a misconception that a protein bar was a guilt-free, everyday snack option.

"They vary hugely, from tiny ones to some that have far more energy than a chocolate bar."

She said some contained ingredients such as sorbitol and sugar alcohols that aggravated conditions such as irritable bowel syndrome, and had "millions" of ingredients.

She said people who wanted to eat healthier would be better to have snacks such as tuna or a boiled egg.

Discover more

New Zealand

High side to low discounts

06 Apr 05:30 PM
New Zealand

Consumer Watch: Caught in funeral bind

06 Apr 05:30 PM
New Zealand

Check the red flags in stampede for Mighty River shares

06 Apr 05:30 PM
New Zealand

Bankrupted builder back

13 Apr 05:30 PM

"The other thing is that they're really sweet so it doesn't teach you not to like sweet food.

"I think you're better to reduce your taste for sweet food. Protein bars are okay occasionally, if that's what you want, but people need to be aware of what they're buying."

Former Mr International, Australia, James Mathieson, said he used protein shakes and bars carefully for muscle building, before and after a workout.

"To get optimum results, I have a workout, then a half-hour sauna, then a 20-minute shower, then have a protein bar within an hour. You can see the results happen."

He said he would have no more than two bars a day and would not mix bars and powder. "That amount of protein pumped into you - you don't need it."

AUT senior lecturer and Nutrition Foundation dietitian Caryn Zinn said supplements were necessary only for people who were going to be exercising at reasonably high intensity for more than an hour.

Advertisement
Advertise with NZME.

People running a marathon would benefit from a sports drink and protein boost but kids heading out for a game of cricket would not.

She said sports drinks were ostensibly marketed to sportspeople but, in reality, were designed to appeal to everyone, particularly children, with a range of colours and flavours.

Calorie-free sportsdrinks were a better alternative for the general population, but pointless for athletes, she said, "For athletes, if they need fluid and electrolytes in exercise sessions lasting longer than 1.5 hours, carbohydrate is necessary."

She said people who added a protein shake to their regular diet without exercising more or adjusting the rest of what they ate would put on weight.

"I would caution against using them inappropriately."

Save

    Share this article

Latest from New Zealand

Premium
Politics

In pictures: Matariki in Beijing

20 Jun 03:56 AM
New Zealand|politics

Prime Minister Christopher Luxon meets with Chinese President Xi Jinping in Beijing

New Zealand

Homicide investigation after woman found dead in Tūrangi

20 Jun 03:24 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Premium
In pictures: Matariki in Beijing

In pictures: Matariki in Beijing

20 Jun 03:56 AM

The Prime Minister celebrated Matariki in China.

Prime Minister Christopher Luxon meets with Chinese President Xi Jinping in Beijing

Prime Minister Christopher Luxon meets with Chinese President Xi Jinping in Beijing

Homicide investigation after woman found dead in Tūrangi

Homicide investigation after woman found dead in Tūrangi

20 Jun 03:24 AM
‘Ups and downs’: Xi Jinping's assessment of China-NZ relationship in Luxon meeting

‘Ups and downs’: Xi Jinping's assessment of China-NZ relationship in Luxon meeting

20 Jun 03:03 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP