Ms Fraser said stall prices were low and about $10,000 was spent on props, costuming and entertainment, including elves, magicians, a stilt walker, Santa and music.
Ms Fraser said she hoped to make next year's event better, and she'd received an expression of interest from an ice skating company hoping to take part in future.
The Indie Markets focussed on New Zealand-made goods and "ethically-made products" and aimed to do without corporate sponsors, Ms Fraser said.
She said some people not familiar with the Indie Markets model might have been surprised Sunday's event didn't conform to traditional expectations of a big Christmas event.
Ms Fraser said she was taking "a week off" and would then get back to organising more events.
She apologised on a Facebook page for Sunday's event, telling punters she wished she "could have provided more".
Some angry parents vented their spleen on the page.
Terrena Kuraia said the event included a "great market" but claimed the event advertising was inaccurate.
She said there was "nothing" resembling Christmas about the event and her daughter was disappointed.
Wayne Christopher Joseph said the event was a "real waste of time and money" with nothing on offer for children.
People were already voicing discontent about the event on Sunday, according to Maddie Long, who said on Facebook she was a stallholder.
"I realise the wording in the promotion has caused problems but still hope you found something beautiful for yourselves or gifts for your loved ones."
Katie Jones said on Facebook the event was "not overly Christmasy" but everyone in attendance was in a great mood.
Although some people claimed they couldn't find Santa at the event, pictures clearly show Father Christmas did turn up.
