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Home / New Zealand

Colour can dictate price

By Eric Thompson
NZ Herald·
4 Nov, 2008 03:00 PM4 mins to read

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The Ford Focus

The Ford Focus

KEY POINTS:

Although it seems an easy thing to do - choosing the car you want, then picking a colour - the ramifications of your decision could be more than you bargained for.

If you are to sell the car later, the colour you choose when buying it could affect how easy it is to sell.

A bright yellow Ford Focus may have been at the top of your wish list but you can bet that when you come to sell it there won't be a queue of buyers waiting to hand over the money. Mind you, if it were a Seat Leon it might be a different story.

Certain cars look good in certain colours, and other colours are traditionally associated with brands (yellow is a favourite for sporting Seats). Back in the days when racing cars were not 300km/h billboards, teams painted their cars in traditional colours. British cars were painted in racing green, German cars silver, and the Italians painted anything on wheels red. White was the colour of choice for the Japanese and pale blue for the French. Honda's Integra Type-R, when it was first imported, was available in just one colour - white - a bit like the Ford Model T which, when launched, was available only in black.

Silver became so popular there were concerns the resale value would drop because of the lack of colour choice. White cars lost their popularity because no one wanted a bland-coloured car any more.

Some of the more exotic car manufacturers decide to move away from "safe" colours and paint their cars in golds and browns. When Lamborghini exhibited its brown Diablo at a motor show it stood out among the other car-makers' reds and silvers. Could brown now be the new black?

If you've made your decision on the colour, how do you decide on the type of paint - solid, metallic or pearlescent?

Solid colours are those created by ordinary paint. Metallic paints have tiny flecks that reflect the light. Pearlescent reflect the light in different ways depending on the angle the light strikes the paint, giving surfaces an extra sheen.

Metallic and pearlescent colours usually have a hard lacquered finish that makes them more resistant to chipping and scratching but it's harder to match colours exactly when touching up scratches or dents.

Car manufacturers will charge extra for metallic and pearlescent finishes for the perceived better looks and these cars can be easier to resell.

Colours eventually fade over time. Road chemicals, dirt, sunlight and impacted insect and bird droppings will all accelerate the ageing process.

The easiest way to halt the fading process is to keep the car clean. Wash it regularly with car-specific detergents, not household detergents that strip the protective polishes from the paintwork.

Try to avoid using a carwash too much as over time the brushes can scratch the paint's surface.

After washing the car give it a polish. Not only will the car look better, but also the wax in the polish leaves a protective wax behind on the paint surface.

Though paint manufacturers are improving their technology all the time, different colours perform differently. Light metallics tend to fade more than the strong ones.

And dark, solid colours such as blacks and blues tend to have a softer finish so are more prone to scratching and damage.

When buying a used car, money can be saved by choosing a car with an unpopular colour. But if you want the exact colour with the exact trim, you may have to wait, or extend the radius of your search.

But don't get hung up trying to find the perfect combination because you might miss some great bargains by being too finicky.

Also be aware of interior colour trim. If you have small children avoid pale-coloured carpets and seats.

Car colours can be a pain. Buy new and there's too much choice, but still not always the one you want. Opt for a used car and you're stuck with what's around. If you can, choose a colour you like and one that suits the car.

Think about colour, by all means, but remember it's not critical. If in doubt, pick a popular colour - even if it's not the most desirable.

When you come to sell, you'll be in good company. it will be easy to find and buy the car in the first place, and you can guarantee that your buyers will be thinking that way when you come to sell.

Additional information: msn.cars

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