As leader, however, Hipkins now faces an uphill battle, with his party trailing the opposition National Party in the most recent published polls. But he lacks Ardern’s charisma.
In 2017, there was an instant “Jacindamania” effect when she took the party leadership, and Labour’s polling shot up. One simply can’t imagine a “Chris-mania”, however. But maybe that’s not a bad thing right now.
Game over?
There are two ways this could go now. First, the nightmare scenario for Labour: the government continues to be sniped at over controversial and unpopular policies such as the Three Waters programme and the income insurance scheme, economic problems continue to damage household budgets, the opposition leaders (both National’s Christopher Luxon and ACT’s David Seymour) have a field day.
In head-to-head debates with Luxon once the election campaign begins, Hipkins lacks the fire that Ardern was able to show when she needed it, and becomes political roadkill at the ballot box on October 14. Labour supporters wake up in a cold sweat.
With Labour’s ongoing slump in the polls, trailing National by around five or six percentage points, this scenario can’t be ruled out. Following defeat, Labour could go into the kind of spiral it endured after Helen Clark’s loss in 2008, with one unsuccessful leader after another.
We can recall the defeat of Labour’s Phil Goff in 2011 and David Cunliffe in 2014 when up against National’s John Key. And, to be fair, National suffered a similarly bad run after Bill English stood down in 2018 and until Luxon became leader in November 2021.
A new hope?
So is there a dream scenario for Labour? With Ardern’s charismatic – and now rather polarising – personality heading for the exit, the party could turn things around.
New leadership licences a significant cabinet reshuffle and (more importantly) a refresh of policy. Labour could now neutralise (or even dump) some policy proposals that are presently causing public dissatisfaction.
Rather than Hipkins having somehow to fill Ardern’s shoes, he could follow his own path in his own trusty trainers.
An advantage he has is an apparent unanimity of support from his caucus. This suggests his team is focused on beating National rather than beating one another.
But can Labour win back the support of those middle-ground voters who’ve shifted to the centre-right? It appears many of those who’ve swung away from Labour actually liked Ardern. And Ardern remained on top in preferred prime minister polls right up until days before she resigned.
We could infer from this that a leadership change on its own won’t suffice to woo these voters back. The loss of Ardern could indeed precipitate a further drop in polling for Labour.
A policy reset
Late in 2022, Ardern had stated that the government’s focus this year would be the economy. And National will inevitably use the line that they (National) are the more competent when it comes to “managing the economy”.
If Labour is serious about winning the 2023 election, then, they need to convince enough voters of the following:
- they are addressing the real economic concerns that are affecting people presently
- they have taken heed of people’s disquiet over some current policy changes and are prepared to revise them
- and they are not going any further with controversial matters, especially co-governance with Māori, without first seeking a wider public understanding and consensus.
Hipkins is a competent and reliable person. If he has his party’s backing to revise or backtrack on policy, then he may have some success. With less focus on personalities this time around, his best hope may be to convince people his government is serious about resetting the country’s direction.
