DairyNZ's brand marketing manager, Andrew Fraser, says he thinks that the game will encourage some interesting conversations between kids and their parents.
"We all know how our children very quickly challenge us based on what they have learnt or seen. Children do a lot of their learning online now and games are a great way of interacting with them about various issues.
"We think we'll reach a lot of adults with a game like this in a roundabout kind of way. It will certainly raise awareness and create situations where the kids are advising their parents about what's a risk and how to stay safe on a farm," he says.
"It's also a great way to entertain your kids while helping them learn about how to stay safe on a farm."
Rosie is the cow character DairyNZ uses to help children learn about farming, cows and how milk is produced.
"She has her own Facebook page and visits schools and community events. She is the key educator in our schools programme where we provide a range of online resources for teachers that they can use in classrooms to teach everything from history to science to research skills," Andrew says.
"So far we've also had more than 5500 children visit dairy farmers as part of the Rosie's World Find a Farmer programme and 900 parents have attended one of those farm visits too.
"This is the second computer game we have created and it all helps children, both urban and rural, to learn more about farming and how milk is produced."
The Farm Rules! game can be played online at rosiesworld.co.nz and is also available as an app for Apple and Android smartphones and tablets.
