Nuance's goal is to make Ford's Sync system for entertainment, phone calls and other functions easier to use for first-timers, says Brian Radloff, Nuance's director of automotive solutions.
"It's a trend across the auto industry," Radloff told US Automotive News writer David Sedgwick. "Everybody wants the first-time user to engage and have a good experience."
The goal is to enable the motorist to get the desired result from voice recognition 90 per cent of the time with a single command.
"That's progressing quite well," Radloff says. "It's definitely the future direction [of] the auto industry.
"If the motorist asks, 'Is it sunny in Detroit?' the computer would interpret that as a weather request for Detroit."
It may be another five years or so before carmakers can match the performance of Apple's Siri voice technology. Because of this lag, Radloff believes that the mobile phone industry will continue to mould consumer expectations.
Says Radloff: "What we see in phones today is what we'll see in cars tomorrow."