"We now hover around 300 fireworks-related fires a year, and considering the resulting injuries, disruption and damage, we believe Kiwis can do much better."
The spate of Guy Fawkes incidents diverted firefighters and delayed responses to other incidents - often calling away volunteers from their homes, he said.
"In these cases, fireworks ignited trees or rubbish close to buildings, and one fire even threatened a block of shops. Only a chance passerby prevented a tragedy.
"The best solution is professionally-run public fireworks displays, which are safer for communities as well as being better value for money."
Mr Saunders urged people to follow instructions, keep a bucket of water handy and light fireworks away from anything flammable.
The Fire Service has begun identifying businesses selling fireworks, so firefighters can take extra precautions in case stores catch fire, he said.
Businesses selling fireworks were asked to call 0800 FIRE INFO with relevant details.
Restrictions that took effect before Guy Fawkes 2007 included limiting sales to only four days and selling to people over 18.