But then the six share their stories of inspiration and how they overcame the dark times.
"As always, we are inspired and directed by our young people and once again we've been blown away by their energy, bravery and ingenuity," says Yes Disability chief executive Sonia Thursby.
"Bullying of people living with a disability was identified as a pressing issue a few years ago and after talking in depth with our young leadership team, they came up with the concept of IceBreaker.
"To be able to use their own experiences as a source of strength for other young people is such a powerful tool and I'm excited for this programme to launch into the community in 2016."
Yes Disability, which supports young people with disabilities in Auckland, is hoping to raise $25,000 to help it spread the anti-bullying campaign.
• Donations can be made at https://www.pledgeme.co.nz/projects/4506