'BUGGER' number plate sells for $34,100 on Trade Me

The number plate was auctioned off on Trade Me. Photo / Trade Me

What might be New Zealand's most sought after number plates - BUGGER - has been sold for $34,100 on Trade Me this morning.

The NZ Transport Agency and Personalised Plates put the auction up to raise funds for Surf Life Saving New Zealand.

The auction - which attracted a lot of attention from traders - saw a flurry of bids come in near the end of the auction, which closed just before 9am.