NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Brian Rudman: Time for bus IT system to get real

Brian Rudman
By Brian Rudman
Columnist·NZ Herald·
24 Jul, 2014 09:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Illustration / Peter Bromhead

Illustration / Peter Bromhead

Brian Rudman
Opinion by Brian Rudman
Brian Rudman is a NZ Herald feature writer and columnist.
Learn more

In the "not before time" category, Auckland Transport is advertising for a new board director with "exposure to and understanding of information technology area". After my latest bad experience with "The Real Time" passenger information system, I'd suggest what AT needs is not just a computer-savvy director, but an IT-skilled manager or two as well.

Last Saturday, I drove into town for a 4pm show and ended up paying $18 for parking in a nearby hotel.

The next day, with a 5pm appointment at the Town Hall, and determined not to be stung twice, I decided to practice what I preach and use the Outer Link bus instead.

The AT app on my tablet said there was a bus due at the top of my street at 4.25pm, which was perfect.

Ever nervous of AT's eccentric technology, I was there 10 minutes early. My fears were justified, The bus was listed on the indicator board, but instead of a time due, it had the mark of the dreaded asterisk alongside. For seasoned travellers, this either means the bus is about to come around the corner, or it has already been and gone. I shuddered with the cold and indecision. Was it 10 minutes early, or already gone? A couple of minutes later my mind was made up for me. The bus had disappeared from the electronic board. It announced the next was 20 minutes away.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

I ran back home, grabbed the car, and drove back to the main road, just as the phantom bus drove past! To add to my grumpiness, I ended up trailing it into town.

Flicking through my files I found this, from April 2004. That's when the Saab ITS real time passenger information system was still a novelty under trial. I wrote how, heading home one night, I got to the Link stop to find "the electronic signboard warning that the next one was not due for 13 minutes. So I started walking. I was barely 100 metres into the trek when a sleek grey Link sailed past."

The original cost of the real-time signalling system was around $7 million. Since then there have been endless upgrades, and expansions and fine tunings. Yet 10 years on, it continues to confound and frustrate.

It's not as bad as it was 10 years ago, but why isn't 100 per cent accuracy - or close to it - the accepted benchmark. GPS technology is now an everyday part of modern living. It can pinpoint everyone carrying a mobile device with alarming accuracy. Yet AT still fails to be able to tell its customers with a reassuring level of accuracy when the bus they are waiting for will turn up. Which takes me back to the new board member. The advertisement also emphasises the objective "to ensure diversity". Trawling through the CVs of the present board, the lack of IT skills doesn't stand out as its most obvious shortcoming.

To me, what's lacking, as far as diversity is concerned, is a regular user of public transport.

Discover more

Opinion

Brian Rudman: Press pause before throwing away the key

08 Jul 10:51 PM
Opinion

Road hogs must tighten belts

10 Jul 10:30 PM
Opinion

Brian Rudman: We need a tunnel vision to help pay for rail link

15 Jul 05:00 PM
Opinion

Brian Rudman: Cement traps us in the bad old days

17 Jul 09:30 PM

In the year to May 2014, 71,774,868 journeys were made on Auckland's trains, buses and ferries. Very few of these, I'm wagering, by AT directors. I'm told that "board observer" Kylie Clegg, who was appointed in February 2014 as a sort of "intern" board member, travels from Orakei by train to board meetings. Councillor Mike Lee has also been seen on a bus. But for the rest of the board members, I'm guessing public transport as a way of regular commuting, is a novelty.

Indeed the board's newest member is Mark Gilbert, who was managing director of BMW Group in New Zealand and Philippines and president of the NZ Motor Industry Association.

Advertisement
Advertise with NZME.

True, AT is in charge of local roads so why not a car industry representative? But in the interests of diversity, why not a public transport user as well.

It might come as a surprise to AT and Auckland Council, but their public transport users are not necessarily just losers who have failed to make the company car park. Members of the law and accountancy professions and assorted academics catch my bus.

Another daily user is someone with the very IT skills being sought. Without lowering their standards, they will have no difficulty finding a candidate with the required skills.

What a user-director would bring as a vital bonus is the end-user experience of which the BMW dealer and the professional directors have no knowledge.

To them a Hop card is a novelty to show around at a cocktail party. It's not a constant reminder of a missing bus and a wayward IT system.

Save

    Share this article

Latest from New Zealand

New Zealand

'A let-down': Iwi challenges DoC, minister over ski field deals

18 Jun 09:18 AM
New Zealand

Police investigating after body found in Christchurch carpark

18 Jun 09:17 AM
New ZealandUpdated

Numbers revealed for tonight's $25m Powerball jackpot

18 Jun 08:23 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'A let-down': Iwi challenges DoC, minister over ski field deals

'A let-down': Iwi challenges DoC, minister over ski field deals

18 Jun 09:18 AM

They allege the Crown ignored Treaty obligations by not engaging with them.

Police investigating after body found in Christchurch carpark

Police investigating after body found in Christchurch carpark

18 Jun 09:17 AM
Numbers revealed for tonight's $25m Powerball jackpot

Numbers revealed for tonight's $25m Powerball jackpot

18 Jun 08:23 AM
Premium
Has Tory Whanau's experience put women off running for mayor?

Has Tory Whanau's experience put women off running for mayor?

18 Jun 07:26 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP