Bourbon ad too sexy

Adverts for Woodstock bourbon and cola featuring a scantily clad woman posing on machinery have been found to be too sexually provocative.

The Advertising Standards Authority ruled the ad was in breach of liquor advertising guidelines.

The poster for a free calendar promotion showed a woman dressed in a skimpy singlet and shorts, rolled down below her navel.

The complainant, L Prebble from Christchurch, said the ad used women's bodies to provoke interest.