This M5 starts a year of model launches: with 3 Series, Mini Roadster and Coupe and 6 Series Gran Coupe. Managing director Mark Gilbert says BMW's menu is expanding, with hybrids, M Sport and electric cars. But, "we have to look at where the opportunity is... the bottom line is, we want to make money."
What we say
This tarmac eater truly doubles as an uber-luxury sedan, so there are few visual clues to its mighty performance: the gills with their subtle M-badges, the four muffler outlets and the altered mirror design, plus those 20-inch alloy wheels barely masking massive 400mm front discs and painted calipers.
On the road
Drive the M5 like a testosterone-addled hoon and you're barely aware of its heft. You will be well over the speed limit - with zero to 100 in 4.4 very busy seconds and the car hits 200km/h in 13. At legal speeds it's barely idling, which is why we took it to the track - with race trainers aboard to issue vital instructions.
Vital, because this M5's performance is so effortless you don't notice its speed Fortunately, the brakes are good.
Hauling out of corners requires finesse - abundant power firing the stability control almost continually and mandating early gear changes to avoid it. You can tune the steering, transmission, suspension and gear-change speed to suit your track or road focus, but whatever you choose, 680Nm is an awful lot of mumbo to corral.
Why you'll buy one
You want a luxury performance car.
Why you won't
You don't want performance to be diluted by the weight.