BMW expects to sell 100,000 M3s

BMW reckons it will top all previous models with sales of the new M3.

BMW expects to sell more than 100,000 new M3s according to a report in German industry paper Automobilwoche.

The lofty sales target for the latest generation E90-based M3 has apparently been revealed by a BMW M division representative.

BMW sold 90,000 examples of its previous M3 - the E46 model - before it was discontinued.

Compare that to the 18,000 sales of the original E30 and it goes to show that the M3 brand has evolved into a mass-market product in its own right.

- REUTERS