The festival will also be promoting a month-long treasure hunt for young cyclists and families involving a selection of cycle trails and tracks across the region.
"Huri Huri is an opportunity for families to get out on their bikes during the summer holiday and explore what the Wairarapa has to offer as an excellent cycling destination," added Rossiter-Stead.
The New Zealand Cycle Classic also gives people a chance to see some of the world's leading road cyclists tackle challenges such as Admiral Hill. Spectators are encouraged to get roadside to enjoy the spectacle. Every year the race unearths new talent, and a number of riders have gone on to win stages in the Tour de France, the Tour of Italy and world championships.
Destination Wairarapa general manager David Hancock said the region's relatively flat, pretty rural and meandering roads are a major draw card for visitors. They sit alongside the region's touring routes and Rimutaka Cycle Trail, one of the Great Rides on Nga Haerenga, the New Zealand Cycle Trail.
"We have a series of touring routes that make it easier and safer for cyclists to ride to the Wairarapa and then enable them to experience all the other activities on offer here ... from cycling around the vines in Martinborough and Opaki to visiting our townships like Greytown where visitors can enjoy first class restaurants and boutique shopping," said Hancock.
For more information on Huri Huri: Wairarapa's Bike Festival, visit www.hurihuri.co.nz.