The US-style 4Trac make a bold statement and matches it with plenty of practical pick-up features
Ford Australia has unveiled an American-style pick-up truck that industry analysts across the Tasman say could become the company's marque model in this part of the world.
The concept, dubbed 4Trac, was designed to "bring together Ford's 'tough truck' DNA with ideas that explore practical functionality, lifestyle and sporty uses,"
says marketing manager Rebecca Martin.
"Our consumer research told us customers need and want pick-ups that are rugged for the workplace and stylish for the family. We used that information to inspire the look for the 4-Trac."
The 4-Trac was designed by Ford Asia/Pacific chief designer Paul Gibson and originally revealed at the Bangkok motor show last December.
It can use petrol or diesel engines, driving all four wheels through an automatic gearbox.
"The 4-Trac is a response to the needs and aspirations of a new generation of consumers," Gibson says. "It clearly shows Ford will continue to produce trucks that make a statement for a younger, bolder generation of consumers who want a vehicle that provides more possibilities for them to enjoy an active outdoor lifestyle."
The four-door crew-cab has a large vertical face and prominent Ford oval in the middle of the signature three-bar grille.
This feature forms a power bulge that runs from the hood through to the undercarriage. It is flanked by headlamps and integrated fold-out rope hooks.
Contributing to its on-road stance are a 4-Trac logo, large surfaces down the body side, wheel arches with integrated side repeater lamps, and 17-inch six-spoke alloy wheels with all-terrain tyres.
Gibson dialled an "emergency rescue" theme into the design, with red paint, heavy-duty power winches front and rear, integrated rope hooks and tie-down points, and LED lights on the roof.
At the rear, 4-Trac features a double-folding, powered rear tray with three-step access. It can also be folded flat to carry longer objects.
The rear cargo area features six portable containers inspired by offshore rescue boats for carrying a variety of gear.
A rear hatch gives access from the cargo area to the cabin.
