NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Audrey Young: National leader Simon Bridges needs to handle his legacy with care

Audrey Young
By Audrey Young
Senior Political Correspondent·NZ Herald·
27 Jul, 2018 05:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

National leader Simon Bridges has announced the details of a bill which would allow medicinal cannabis products to be treated like any other medicines and available from the chemist. / Video by Mark Mitchell
Audrey Young
Opinion by Audrey Young
Audrey Young, Senior Political Correspondent at the New Zealand Herald based at Parliament, specialises in writing about politics and power.
Learn more

COMMENT: No Opposition party can ever say things are going brilliantly, or it wouldn't be in Opposition.

But things could be so much worse for Simon Bridges and the National Party than they are.

For that reason alone, they should feel some degree of satisfaction going into their first party conference since losing power.

They will take some comfort from the view that the voters did not reject them, New Zealand First did.

And Bridges has done more than enough to earn the respect of delegates in his first five months as leader.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

He has made few obvious errors, he presided over the win in the Northcote byelection, and he has undertaken a national tour at a punishing pace, holding 66 public meetings.

His caucus appears to be working hard, exploiting vulnerabilities within the Government, and not showing any signs of disunity despite there having been a hotly contested leadership contest in February among five candidates.

A low rating as preferred Prime Minister will be a nagging issue for Bridges but it is not a game-changer.

Jim Bolger and Helen Clark both formed coalition Governments on the back of low ratings as preferred Prime Minister.

They were not electorally "likeable" like John Key or Jacinda Ardern but they were electable.

Discover more

New Zealand|politics

Nats draw up own bill on medicinal cannabis

25 Jul 01:04 AM
New Zealand|politics

Barry Soper: National's grandstanding on Medicinal cannabis bill is shameful

25 Jul 05:00 PM
New Zealand|politics

Amy Adams' heartbreak over losing mother

27 Jul 05:00 PM
Opinion

Hooton: Why it's all power to National

26 Jul 05:00 PM

There is only one poll that counts at elections and between elections and that is the party vote.

National leader Simon Bridges has undertaken a national tour at a punishing pace, holding 66 public meetings, including at Taupo. Photo / Laurilee McMichael
National leader Simon Bridges has undertaken a national tour at a punishing pace, holding 66 public meetings, including at Taupo. Photo / Laurilee McMichael

National's relatively high party-vote polling has been an extraordinary feature of the past year. Despite the loss of two political superstars, in Key and English, and the ascension of a relative junior in Bridges up against another superstar in Ardern, its support has held up.

Advertisement
Advertise with NZME.

Bridges can take a little of the credit, but the polling it is more a legacy of the Key, English and Steven Joyce years.

They exerted a vice-like control over National's brand for nine years which caused resentment within the caucus but was so effective it has served the party well in the early days of Opposition.

The brand combined English's economic conservatism and credibility with Key's social liberalism and left Joyce to finesse the messaging and politics.

Bridges is now protector of the brand and he needs to handle it with care.

The question is what will that brand look like in three years' time and what will Bridges' conservatism do to the National Party brand. The answer is not much at present because his profile is still very low but as it grows it may have more of an effect.

Offsetting the potential for Bridges to accentuate the conservative is the fact that he is surrounded by stroppy women on his front bench, whom he put there.

Normally it wouldn't necessarily be a big deal but the three potentially polarising social issues in front of the country will present new risks for him.

Advertisement
Advertise with NZME.

They don't come along often and they rarely come in threes but cannabis, euthanasia and abortion will all be dealt with this term in way or another.

Bridges was brought up in the Baptist church and remains a Christian with conservative views who has never smoked cannabis and voted against gay marriage.

Bridges appears to be alive to the risks. In an interview this week with the Herald he was super cautious on the abortion issue.

The two competing protests at Parliament on Wednesday, pro-life and pro-choice, each attracted different National Party MPs to both protests – basically the Christians and the feminists respectively.

Bridges sensibly did not align himself with either camp, instead saying he would wait for the Law Commission report – which will almost certainly recommend at the very least to take abortion out of the Crimes Act.

On euthanasia, he will vote against David Seymour's End of Life Choice Bill unless it report backs with much stronger safeguards.

Advertisement
Advertise with NZME.

And on cannabis he is indicating he will vote against recreational personal use in the referendum to be held at or before the 2020 election on the basis of the damage he has seen it do as a prosecutor to people's lives, particularly in the Eastern Bay of Plenty.

Things could be so much worse for Bridges and National. Illustration / Guy Body
Things could be so much worse for Bridges and National. Illustration / Guy Body

Bridges has the potential to accentuate the conservative that it could be to the detriment of the party's image of a broad church, especially contrasted with the "thoroughly modern mother" of Prime Minister.

On controversial non-conscience policies under development by the Government - criminal justice initiatives arising from the August summit and policies on work and welfare beneficiaries arising from a review due early next year - National will clearly take a more conservative line than the Government.

Offsetting the potential for Bridges to accentuate the conservative is the fact that he is surrounded by stroppy women on his front bench, whom he put there: Paula Bennett as deputy, Amy Adams in finance and Judith Collins in housing.

He has also agreed to talk to the Government on a bipartisan basis about a couple of issues on which National has landed on the wrong side for several years: climate change and poverty reduction.

The surprise move this week to release National's own detailed bill on how to regulate medicinal cannabis was imaginative politics.

Advertisement
Advertise with NZME.

It met with understandable hostility and cynicism from the Government, not least the MPs who had worked on the health select committee examining the Government bill.

But it was a piece of clever opportunism by National. It suggests the party is not going to sit around twiddling its thumbs while it hopes for the demise of New Zealand First and /or the Greens next election to hand them back power.

It chose an issue whose time has come, and put in some hard work. It gave Bridges a strong platform leading into the conference and smashed the old Left-Right, liberal-conservative stereotypes on the issue.

The National Party is nothing like the shape that Labour was in after its loss in 2008 which was afraid that a leadership contest would lead to the factionalism that had previously dogged it.

It has a fresh leader similar in age and experience to Ardern.

It is nothing like the shape National was in 1999 and 2002 where factional bitterness and rebellion reigned. There is, of course, plenty of time for that to emerge.

Advertisement
Advertise with NZME.

But having watched Labour in Opposition for nine years, National learned some good lessons in how not-to do it.

Save

    Share this article

Latest from New Zealand

New Zealand

'A let-down': Iwi challenges DoC, minister over ski field deals

18 Jun 09:18 AM
New Zealand

Police investigating after body found in Christchurch carpark

18 Jun 09:17 AM
New Zealand

Numbers revealed for tonight's $25m Powerball jackpot

18 Jun 08:23 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

'A let-down': Iwi challenges DoC, minister over ski field deals

'A let-down': Iwi challenges DoC, minister over ski field deals

18 Jun 09:18 AM

They allege the Crown ignored Treaty obligations by not engaging with them.

Police investigating after body found in Christchurch carpark

Police investigating after body found in Christchurch carpark

18 Jun 09:17 AM
Numbers revealed for tonight's $25m Powerball jackpot

Numbers revealed for tonight's $25m Powerball jackpot

18 Jun 08:23 AM
Premium
Has Tory Whanau's experience put women off running for mayor?

Has Tory Whanau's experience put women off running for mayor?

18 Jun 07:26 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP