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Home / New Zealand

Auckland Metro supermarket ends sale of $15 per kg ‘mystery meat’ priced more than fresh cuts

Lochlan Lineham
Lochlan Lineham
Journalist·NZ Herald·
13 Aug, 2025 03:15 AM2 mins to read
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Woolworths has stopped selling a selection of deli meat off-cuts, which was priced higher per kilogram than some fresh meat.

An image of a tray containing bits of saveloy sausages, luncheon, salami and other cold cut meats was taken at a central Auckland Metro supermarket and posted on Reddit, sparking outrage.

The picture showed the “mystery meat” priced at $15 per kg, with the picture captioned “recession indicator”.

One commenter labelled the deli offering as “dog food”.

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One suggested the meat could be used for “feeding the pigs”.

“Mystery meat pieces,” said another.

Woolworths told the Herald the tray of meat, previously on sale at the deli section of the Victoria St West location, has now been removed from sale.

“We do sometimes sell the ends of our sliced meat range in an effort to reduce food waste and divert food products from landfill. However, in this instance we did not get it right.

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“We apologise for any confusion caused.”

Many commenters on the post criticised the price for being too high.

“$15/kg for that slop??” asked one poster.

“That’s a lot to pay for a**holes and eyelids,” said another.

In comparison, a free-farmed bone-in pork shoulder roast at the same store costs $12.95 per kg, according to the Woolworths NZ website.

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A kilogram of boneless, skinless chicken breasts is on special this week at $12.90 per kg but usually retails for $14.99 per kg.

A kilogram of chicken drumsticks costs $8, while free-farmed pork shoulder chops are $16.99 per kg, and 800g-2kg corned beef silverside is on special for $16 a kg, but usually costs $18.90 a kg.

Some commenters were in support of the offering, with one person saying that it could be used on a pizza.

Another said it’s more convenient than buying each cut of meat individually.

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