She said some local boards were better than others at generating news in their local media, but the council wanted to give them more assistance for communities to understand who they were and what they did.
She and local boards communications manager Oliver Roberts ruled out using Our Auckland, a Super City booklet delivered to about 500,000 households, as the primary means of promoting the boards.
Even though there were 13 versions of the booklet to reflect the goings-on in different parts of Auckland, Mr Roberts said that the local boards wanted more than that to raise their profile.
Local board chairs have mixed views on the use of advertorial.
Orakei Local Board chairwoman Desley Simpson said it was helpful for a positive message that might not make the news, but questioned if it was a good use of ratepayers' money.
"It is really difficult when local boards are struggling to get funding from the governing body for tangible projects in the community."