Previously, the service received funding from the Heart of the City business organisation and Waterfront Auckland, which has been trying to attract tourism and businesses to the Wynyard Quarter. But AT public transport general manager Mark Lambert said the subsidy had ended and AT had reluctantly introduced a fare change.
It included a 30c child single-trip fare and 40c a trip for tertiary students, though a tertiary student paying cash would have to pay $1 and a child 50c.
Heart of the City said it ceased its unspecified payments for the service at the beginning of last year because it only wanted to provide "seed funding". "We don't think 50c on a HOP card is going to be a deterrent to use," said the organisation's central manager, Tania Loveridge.
However, Karangahape Rd Business Association chief executive Barbara Holloway said the change would not be well received by hundreds of people who worked in and visited offices and shops on the link route.
"I use it to go to meetings instead of driving and I see a lot of professional people using it too, who would otherwise be in a car ... and it's well used by tourists and backpackers to get to hostels and transport."
Auckland University Students' Association president Paul Smith said hundreds of students on the city campus used the CityLink.
"I think it's a shame for AT to introduce a charge because it's a great service and it's a nice way to reward people for paying for a HOP card and for using public transport.
"The fare doesn't seem much but it all builds up."