"But the other side is not so cynical and looking, in a subversive way, at getting art into someone's house - let's give it to them.
"Let's get it into their house and after they have lived with it for a while they might think 'well, I really like that, maybe we should get out more often and maybe buy some art'."
It also took away any financial incentive for buyers hoping to on-sell, he said.
"I didn't want anyone saying 'ooh, this is by so-and-so, I can take it off to the auctions and get a couple of hundred for it'.
"I didn't want to turn it into a monetary advantage for the public, I wanted it to be about them living with art for art's sake."
Pieces will include a "beautiful" slice of concrete and a camera carved from wood, and were all of very high quality, Mr Woodruff said.
Art for the People will run in one of Auckland Art Gallery's labs as part of the 5th Auckland Triennial, New Zealand's international visual contemporary art exhibition.
It runs until August 11, and Art for the People is part of a three-week time slot designated to AUT students.