At the Olympics, it never ceases to amaze how much support handball gleans from packed crowds. It is European-dominant but genuinely international, with teams from Iceland to Tunisia and Argentina to South Korea involved in London.
It has more global appeal than Kiwi favourites like netball and touch rugby, yet has many of the same skills.
It could be worth an investment preparing a team for the 2016 or 2020 Olympics. Perhaps an Olympic Idol contest could be commissioned like that which trialled bobsled athletes for the 2010 Winter Olympics or the women's cycling team pursuit in BikeNZ's Power to the Podium programme.
While the bobsledders never quite made it, auditions were held and talent unveiled. The women's team pursuiters finished fifth but a programme has been established.
As an Olympic sport, handball was first trialled at the 1936 Olympics before being permanently added to the men's programme in 1972 and the women's in 1976. It is governed by the International Handball Federation of which New Zealand is a subsidiary delegation.
Handball involves two teams of seven players each, including a goalkeeper. They pass a leather ball while trying to throw it into the goal over two 30-minute halves.
The game allows body contact but only when the defensive player is completely in front of the offensive player. Any contact from the side or behind is considered dangerous and is met with penalties. It is not uncommon for both teams to score more than 30 goals, so there's plenty of action.