Convertibles packed with kids and fluttering flags, lowriders with highly-polished sills and radical-looking hot rods; colourful wigs and dresses; even an Elvis or two, waved at the crowd. Eventually the best cars park up to give folk a better opportunity to admire interiors, engine bays and undersides fettled for show - some sitting atop mirrors to deliver a better view.
The show paused only briefly - when Karl Bonniface fired his Castrol Nitro Flashback drag car into life, pounding eardrums the length of Whangamata and setting off a cacophony of car alarms.
The colourful line-up was bracketed between a celebration of 60 years of Corvette at one end of town, and a display of 43 retro caravans at the other that featured more NZ-made 1960s Lilliput caravans than Driven has ever spotted together.
Most notably for newcomers, this is not an event purely for petrol-head blokes; the carnival flavour and proliferation of 1950s frocks, hats and seamed stockings ensured a family flavour, with many kids decked out to match their parents and the cars in which they arrived.
An American visitor couldn't believe the quality of the cars New Zealand delivers - nor that most had driven to the event, instead of arriving on a trailer and safely under wraps.