All good publicity for Air NZ

Rob Fyfe. Photo / Brett Phibbs

Air New Zealand chief executive Rob Fyfe has created a website and filmed an elaborate sign-language message, in a stoush with the NZ Listener about a story he disliked.

In sign language, he accuses the magazine of not listening, and publishing "bollocks".

Listener editor Pamela Stirling responded by taking out an advertisement in yesterday's Herald, wryly celebrating Fyfe as an example of the high-calibre executives who read the magazine.