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Home / New Zealand

All Blacks: Rugby fans will dig deep

NZ Herald
28 Nov, 2013 04:30 PM2 mins to read

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Should All Blacks make the RWC final in England, a seat will set you back $300-$1,430

All Blacks fans keen to watch their team defend their World Cup title in England better prepare themselves for an expensive trip.

Ticket prices for the 2015 tournament, which were released yesterday, are considerably higher than those for the 2011 event.

On top of that, tickets to the All Blacks games are some of the most costly on offer.

Tickets to pool matches involving the All Blacks range from $100 to $350 for adults and $30 for children.

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Drawn in pool C, the All Blacks will face off against Argentina, Tonga and two other teams yet to qualify - one from Europe and one from Africa.

Ticket prices to the final - to be held at Twickenham - range from $300 to $1,430 for adults. There is no discount for children.

In 2011, tickets for the final at Eden Park were more pricey at the lower end of the scale - starting at $390 - but less costly at the top end, with the highest-priced tickets setting fans back $1,250.

However, according to a travel agent selling packages to the tournament, the steep prices have not put off Kiwi rugby fans making the trip.

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All Blacks Tours - New Zealand's only official travel agent for the tournament - said demand had been encouraging.

Warren Smith, head of finance at All Blacks Tours, said "hundreds" of fans had already expressed interest.

The company was named official agent only three weeks ago, and was still in the process of compiling packages.

Mr Smith acknowledged ticket prices were high, but said it was to be expected.

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"At the end of the day, for an event of this magnitude, we believe the pricing is in line with what we've seen and also in line with what's happened previously," he said.

"New Zealanders are seasoned travellers and quite smart people so they understand that this is what it's like for an event of this magnitude."

Tickets will be sold in a staggered process from next year, with English rugby clubs and their members having first choice.

Mr Smith said All Blacks Tours would offer packages, which would start selling in March, that were "as flexible as possible".

The All Blacks' opening game of the tournament is against Argentina at London's Wembley Stadium on September 20, 2015.


• See the full RWC schedule here.

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