He has stood for office three times for a total of 57 votes.
His other two forays were in the Ikaroa Rawhiti by-election in 2013 and the Christchurch East by-election in the same year, in which he drew 15 and 31 votes respectively.
Mr Holland is the eighth candidate to come forward for the Auckland mayoralty contest. The other candidates are Labour MP Phil Goff, who will force a by-election in his Mt Roskill seat if he wins; businesswoman Vic Crone, businessman John Palino, Orakei Local Board member Mark Thomas, right-winger Stephen Berry, activist Penny Bright and former Green Party member David Hay.
Mayor Len Brown is not seeking a third term.